# Peeled Veggie Promo Prints These WMF Knives Ads Exhibit the Art of Precision Blades By Amelia Roblin | Published 2011-02-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wmf-knives-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/wmf_knives_carrot) & [knsk.de](http://www.knsk.de/) I'm no culinary wiz, so I could never peel an apple with as much accuracy and elegance as depicted in these WMF Knives ads. Featuring a pared carrot and a skinned potato as well, these print advertisements turn stringy rinds into graceful cursive text. Through [food preparation typography](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign), these WMF Knives ads push their product slogan of "the art of saving time." Conjuring images of a nimble and skilled chef in action, this [cutlery campaign](https://www.trendhunter.com/trends/new-task-knife) by KNSK leaves inclined cooks with a craving. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 36% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Food Typography:** Disruptive innovation opportunity: Explore innovative ways to incorporate food preparation techniques into visual designs for advertising and marketing campaigns. - **Precision Blades:** Disruptive innovation opportunity: Develop advanced blade technology that offers unparalleled accuracy and elegance in food preparation. - **Time-saving Kitchen Tools:** Disruptive innovation opportunity: Create new kitchen tools and gadgets that streamline the cooking process and help users save time and effort. ### Where This Applies - **Advertising and Marketing:** Disruptive innovation opportunity: Integrate unique and visually engaging techniques, such as food typography, into advertising strategies to capture the audience's attention. - **Cutlery Manufacturing:** Disruptive innovation opportunity: Invest in research and development to create precision blades that set new standards for accuracy and efficiency in food preparation. - **Kitchenware and Culinary Tools:** Disruptive innovation opportunity: Develop innovative and time-saving kitchen tools that cater to the needs of busy individuals and professional chefs. ## Related on Trend Hunter - [Versatile Ergonomic Knives](https://www.trendhunter.com/trends/cutluxe-knife-collection.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Refined Meat Slicing Scissors](https://www.trendhunter.com/trends/precision-chef-kitchen.md) - [Precise Artfully Intricate Knives](https://www.trendhunter.com/trends/yin-mo-star-kui.md) - [Precise Ergonomic Knife Capsules](https://www.trendhunter.com/trends/cutluxe-1.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Avocado-Shaped Vegetable Cutters](https://www.trendhunter.com/trends/avo-multifunction-veggie-cutter.md) - [Fresh Produce-Focused Campaigns](https://www.trendhunter.com/trends/fresh-european-produce.md) - [Pre-Portioned Food-Centric Holiday Campaigns](https://www.trendhunter.com/trends/dorot-gardens1.md)