# Inclusive Clean Beauty Rebrands WLDKAT Debuted a Fresh New Look and More Inclusive Price Points By Grace Mahas | Published 2021-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wldkat References: [wldkat](https://wldkat.com/) WLDKAT, the clean, sustainable skincare brand founded by Amy Zunzunegui, recently debuted a sophisticated and sleek new rebrand. Equal parts minimalistic and elevated, the monochromatic packaging evokes a sense of luxury and quality. In addition to launching a [new brand identity](https://www.trendhunter.com/trends/vasanti-cosmetics-unveils), WLDKAT also updated its formula and introduced more accessible price points. The skincare company is committed to "democratizing high-quality, clean skincare with prices under $25." One of the most notable changes in the brand's updated formulas is the removal of all [CBD](https://www.trendhunter.com/trends/om-wellness) in products. According to the brand, "WILDKAT does not view itself as a CBD brand, however WLDKAT does view itself as clean, sustainable and efficacious." Fans can now find WLDKAT on [ULTA.com](https://www.trendhunter.com/trends/live-tinted) alongside its previous distribution channels. Image Credit: WLKDAT ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 75% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Clean Beauty:** Opportunity to develop more clean, sustainable skincare products that cater to a wider range of skin types and backgrounds. - **More Accessible Price Points:** Opportunity to expand the market by offering high-quality skincare products at affordable prices without compromising on ingredients or efficacy. - **Cbd-free Formulas:** Opportunity to develop products that focus on other efficacious and sustainable ingredients in skincare. ### Sectors Adopting This - **Beauty and Skincare Industry:** Opportunity to diversify product lines and make clean, sustainable skincare more accessible to different types of consumers. - **Retail Industry:** Opportunity to tap into a growing demand for affordable yet high-quality skincare products and cater to a wider range of consumer demographics. - **Sustainability Industry:** Opportunity to explore other sustainable and eco-friendly ingredients and packaging options for skincare products without compromising on quality. ## Related on Trend Hunter - [Cost-Conscious Clinical Skincare](https://www.trendhunter.com/trends/wildfleur.md) - [Reformulated Skincare Rebrands](https://www.trendhunter.com/trends/bath-body-works2.md) - [Exclusive Skincare Retail Expansions](https://www.trendhunter.com/trends/skincare-retail.md) - [Affordable Luxury Cosmetics](https://www.trendhunter.com/trends/pretty-smart.md) - [Potent Science-Backed Skincare](https://www.trendhunter.com/trends/acure-skincare.md) - [Upgraded Beauty Stick Formulas](https://www.trendhunter.com/trends/beauty-stick.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Clean Hair Product Launches](https://www.trendhunter.com/trends/california-naturals.md) - [Science-Backed Pet Care Lines](https://www.trendhunter.com/trends/welltayl.md)