# Transformative CBD Balms WLDKAT's Headband Lip Butter Balm Adjusts to the Body's pH By Laura McQuarrie | Published 2020-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wldkat-lip-butter-balm References: [thezoereport](https://www.thezoereport.com/p/7-new-2020-cbd-beauty-products-worth-a-spot-in-your-shopping-cart-28788423) & [wldkat](https://wldkat.com/collections/shop-skin/products/lip-balm?transaction_id=10223b6a7e46a1b0ce0e9df0102b24) WLDKAT recently introduced a pair of new lip butter balms that are infused with CBD and plenty of skin-nourishing ingredients for comfort and nourishment. The Cupuacu + Mango Lip Butter Balm is available in O.G., an untinted variety, and Headband, a color-changing formula that applies clear, then creates a custom pink tint in response to the body's pH. The lip balm features a smooth base of cupuacu butter, and mango butter and broad-spectrum CBD. As the brand describes, "Unlike CBD isolate products, which are stripped of all other cannabinoids and terpenes, broad-spectrum CBD carries many of the cannabinoids found naturally in the cannabis plant. It’s kinda like comparing canned frozen OJ concentrate to fresh, cold-pressed juice." Image Credit: WLDKAT ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 77% | Activity: 76% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Cbd-infused Lip Products:** Exploring the use of CBD in lip balms and butters to provide added comfort and nourishment. - **Color-changing Formulas:** Developing products that change color in response to the body's pH, offering a personalized touch. - **Broad-spectrum CBD:** Utilizing broad-spectrum CBD in skincare products to harness the potential benefits of multiple cannabinoids and terpenes. ### Industries Being Reshaped - **Beauty and Skincare:** Incorporating CBD and color-changing formulas in lip balms and butters to enhance the beauty and skincare industry. - **Wellness and Self-care:** Promoting the use of CBD-infused lip products and personalized color-changing formulas as part of a holistic approach to wellness and self-care. - **Cannabis and Hemp:** Exploring the potential of broad-spectrum CBD in lip balms to expand offerings within the cannabis and hemp industry. ## Related on Trend Hunter - [CBD Face Balms](https://www.trendhunter.com/trends/cbd-face-balm.md) - [CBD-Infused Facial Balms](https://www.trendhunter.com/trends/smooth-facial-balm.md) - [Color-Changing Lip Balms](https://www.trendhunter.com/trends/colorchanging-lip-balm.md) - [Cooling CBD Balms](https://www.trendhunter.com/trends/cooling-cbd-balm.md) - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Plant-Based Lip Treatments](https://www.trendhunter.com/trends/phytoglow-collection.md) - [Ceramide-Based Lip Balms](https://www.trendhunter.com/trends/ceramide-hydrabalm.md) - [Powerful CBD Balms](https://www.trendhunter.com/trends/cbd-balm1.md) - [Protective Ceramide Lip Balms](https://www.trendhunter.com/trends/lip-love-moisture-balms.md)