# Mainstream Artisan Cereals The W.K.Kellogg Cereal Line Targets Health-Conscious Consumers By Michael Hemsworth | Published 2017-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wkkellogg References: [foodbev](https://www.foodbev.com/news/kellogg-targets-health-conscious-consumers-w-k-kellogg-line/) Health consciousness is only growing in popularity amongst many consumers, so the W.K.Kellogg cereal line has been created as a response by the mainstream brand. The new cereal range will feature five cereals in total, which are all positioned as a healthy yet competitive option when it comes to breakfast options that are more in line with consumption preferences. The W.K.Kellogg cereal focuses on food trends including [no sugar added](https://www.trendhunter.com/trends/holies-cereal), [organic wholegrain wheats and super grains](https://www.trendhunter.com/trends/multigrain-flakes) to offer consumers ingredients like pumpkin seeds, apricot, coconut, cashews, almonds, cranberry, sultana and [spelt](https://www.trendhunter.com/trends/biona-spelt-cereals). Each of the cereals are vegan-friendly and are set to start appearing on shelves starting in January 2018, which is well timed to make them ideal for consumption as part of a New Year's resolution. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 34% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Mainstream Artisan Cereals:** Disruptive Innovation Opportunity: Develop a line of artisan cereals that appeal to health-conscious consumers by incorporating trendy ingredients and positioning as a competitive breakfast option. - **No Sugar Added Cereals:** Disruptive Innovation Opportunity: Create a range of cereals that are free from added sugars to meet the growing demand for healthier breakfast options. - **Vegan-friendly Cereals:** Disruptive Innovation Opportunity: Innovate vegan-friendly cereal options with a variety of flavorful ingredients to cater to the increasing number of consumers following plant-based diets. ### Where This Applies - **Cereal Manufacturing Industry:** Disruptive Innovation Opportunity: Introduce advanced manufacturing technologies and processes to produce healthier and more diverse cereal options that align with consumer preferences. - **Organic Food Industry:** Disruptive Innovation Opportunity: Develop organic, gluten-free, and non-GMO cereal alternatives to capitalize on the growing demand for natural and sustainable food products. - **Health and Wellness Industry:** Disruptive Innovation Opportunity: Create partnerships and collaborations with health and wellness companies to promote the W.K.Kellogg cereal line as a nutritious breakfast option for health-conscious consumers. ## Related on Trend Hunter - [Health-Conscious Cereal Debuts](https://www.trendhunter.com/trends/purely-elizabeth-cereal.md) - [Plant-Based Cereal Debuts](https://www.trendhunter.com/trends/wk-kellogg-co.md) - [Nutritious Organic Cereal Products](https://www.trendhunter.com/trends/kall-golden-cornflakes.md) - [Consumer-Driven Breakfast Snacks](https://www.trendhunter.com/trends/kelloggs-snack-range.md) - [Fortified Maple-Flavored Cereals](https://www.trendhunter.com/trends/kelloggs-raisin-bran-maple-flavor.md) - [Mineral-Enriched Cereals](https://www.trendhunter.com/trends/special-k-brown-sugar-cinnamon.md) - [Minimal-Ingredient Cereals](https://www.trendhunter.com/trends/the-real-cereal-company.md) - [Nutrition-Supporting Cereal Products](https://www.trendhunter.com/trends/wk-kellogg.md) - [No-Added-Sugar Breakfast Cereals](https://www.trendhunter.com/trends/holies-cereal.md)