# Fruity Branded Liqueurs WKD Launches the WKD Vibe Liqueurs in Five Tropical Variants By Kanesa D | Published 2023-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wkd References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/wkd-launch-wkd-vibe-liqueurs-05-12-2023/) & [wkd](https://www.wkd.co.uk/age-gate/)  [WKD](https://www.trendhunter.com/trends/wkd-x-drinks) is introducing WKD [Vibe](https://www.trendhunter.com/trends/vibe), a new range of vibrant liqueurs. The collection, featuring clear and creamy 15% ABV shots, aims to expand the WKD brand presence and inject vitality into the shots category. Packaged in premium-style, fully sleeved 500ml glass bottles, WKD Vibe will debut with five variants: clear liqueurs in Blue Raspberry and Tropical flavors, and [creamy liqueurs](https://www.trendhunter.com/trends/laceys-vodkashake) in Blue Raspberry, Piña Colada, and Strawberry. The clear variants will be priced at £10 RSP, while the creamy flavors will have a slightly higher £13 RSP, positioning the collection in the premium category. The brand's newest venture reflects WKD's commitment to innovation and responding to evolving consumer preferences within the alcohol and spirits market. Image Credit: WKD ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 22% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Vibrant Liqueurs:** WKD introduces WKD Vibe, a new range of vibrant liqueurs to inject vitality into the shots category. - **Premium Packaging:** WKD Vibe is packaged in premium-style, fully sleeved 500ml glass bottles for a high-end experience. - **Evolving Consumer Preferences:** WKD's new liqueurs reflect their commitment to innovation and responding to changing consumer preferences in the alcohol and spirits market. ### Industries Being Reshaped - **Alcohol and Spirits:** WKD Vibe's introduction of vibrant liqueurs presents disruptive innovation opportunities in the alcohol and spirits industry. - **Beverage Packaging:** The premium packaging of WKD Vibe's range of liqueurs creates disruptive innovation opportunities in the beverage packaging industry. - **Bar and Nightclub:** WKD's response to evolving consumer preferences opens up disruptive innovation opportunities in the bar and nightclub industry. ## Related on Trend Hunter - [Icy Caffeinated Alcohol Refreshments](https://www.trendhunter.com/trends/wkd-x-drinks.md) - [Limited-Edition Berry-Flavored Coolers](https://www.trendhunter.com/trends/wkd-berry-blast.md) - [Enhanced RTD Beverage Flavors](https://www.trendhunter.com/trends/wkd-x.md) - [Cherry-Flavored Alcoholic Beverages](https://www.trendhunter.com/trends/wkd-1.md) - [Energy-Boosting Canned Cocktails](https://www.trendhunter.com/trends/caffeinated-alcoholic-beverage.md) - [Fruity Flavored Vodka Sodas](https://www.trendhunter.com/trends/vk-blue.md) - [Crystal-Clear Citrus Libations](https://www.trendhunter.com/trends/vk-lemon-lime.md) - [Warm Weather Vodka Spirits](https://www.trendhunter.com/trends/jj-whitley-vodka-flavors.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/funkin-double-shot.md)