# Icy Caffeinated Alcohol Refreshments WKD X Drinks Come in Two New Flavor Options By Michael Hemsworth | Published 2024-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wkd-x-drinks References: [scottishgrocer](https://scottishgrocer.co.uk/2024/10/25/wkd-expands-on-x-range-of-drinks/) & [wkd](https://www.wkd.co.uk/age-gate/)  The [WKD X](https://www.trendhunter.com/trends/wkd-x) drinks range has been expanded by the brand to include two new flavors to help satisfy [increasing demand for alcoholic energy refreshments](https://www.trendhunter.com/trends/soopa-hooch-range). The drinks come in 500ml cans in the new Citrus Ice and Purple Grape flavors that each come in with a 7% ABV thanks to the use of three-times-distilled vodka in the recipe. The drinks are priced at £2.99 and are expected to be a hit amongst Gen Z consumers of legal drinking age who have shown particular interest in the beverage range in the UK. Head of Brand at [SHS Drinks](https://www.trendhunter.com/trends/caffeinated-alcoholic-beverage) Alison Greay commented on the new WKD X drinks flavors saying, "Consumers are well versed in mixing alcoholic drinks with energy drink but WKD X delivers the convenience of a pre-mixed format from a nationally recognised brand that’s known and loved. The further expansion of WKD X to five variants, with the addition of new Purple Grape and Citrus Ice flavours, emphasises conclusively both our commitment to the range and consumers’ overwhelmingly positive reaction to developments so far." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 54% | Activity: 69% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Alcoholic Energy Drinks:** The fusion of alcohol and energy drinks is gaining traction, driven by consumer demand for convenient, pre-mixed beverages. - **Flavor Innovations in Alcohol:** Continuous introduction of novel flavors like Citrus Ice and Purple Grape is capturing the interest of a diverse consumer base. - **Premium Distilled Vodka Blends:** High-quality, three-times-distilled vodka in ready-to-drink products highlights the industry's move towards premiumization. ### Sectors Adopting This - **Alcohol Beverages:** The alcohol beverage sector is expanding with innovative products that combine different drink categories to meet evolving tastes. - **Energy Drinks:** The energy drink market is intersecting with alcohol beverages, creating new growth opportunities within hybrid drink offerings. - **Convenience Foods and Beverages:** Convenience-focused beverages like pre-mixed alcoholic drinks cater to the fast-paced lifestyle of modern consumers, particularly younger demographics. ## Related on Trend Hunter - [Enhanced RTD Beverage Flavors](https://www.trendhunter.com/trends/wkd-x.md) - [Energy-Boosting Canned Cocktails](https://www.trendhunter.com/trends/caffeinated-alcoholic-beverage.md) - [Cherry-Flavored Alcoholic Beverages](https://www.trendhunter.com/trends/wkd-1.md) - [Fruity Branded Liqueurs](https://www.trendhunter.com/trends/wkd.md) - [Limited-Edition Berry-Flavored Coolers](https://www.trendhunter.com/trends/wkd-berry-blast.md) - [Complex Flavor Cooler Refreshments](https://www.trendhunter.com/trends/vk-apple-blackcurrant.md) - [Crystal-Clear Citrus Libations](https://www.trendhunter.com/trends/vk-lemon-lime.md) - [Dual-Flavor Energy Drinks](https://www.trendhunter.com/trends/rubicon-raw-wave-edition.md) - [Zero-Sugar Vodka-Based Seltzers](https://www.trendhunter.com/trends/global-brands.md)