# Cherry-Flavored Alcoholic Beverages WKD Launches the Cherry Ice Flavor with Gen Z Inspiration By Kanesa D | Published 2025-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wkd-1 References: [betterretailing](https://www.betterretailing.com/br/product-news/wkd-launches-cherry-flavour-for-summer/) & [wkd](https://www.wkd.co.uk/age-gate/)  Introducing [WKD](https://www.trendhunter.com/trends/wkd-x-drinks) Cherry Ice, a new flavour aimed at capturing the attention of the [Gen Z demographic](https://www.trendhunter.com/trends/united-breweries). Inspired by the surging popularity of [cherry flavours across multiple beverage categories](https://www.trendhunter.com/trends/private-selection-cherry-harvest), this summer-ready variant is set to capture interest in stores. Now available in both 70cl bottle and 330ml cans, WKD Cherry Ice will also be featured in the brand’s best-selling mixed 10-pack. The launch will include in-store activations and digital campaigns focused on engagement, trial, and social media reach. WKD’s strategy aims to align product innovation with cultural moments—especially those that resonate with the 18–24-year-old audience—from summer gatherings to festival season. With Cherry Ice, WKD continues to demonstrate its agility in responding to flavour trends while reinforcing its relevance among a new generation of RTD consumers. Image Credit: WKD ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 33% | Activity: 30% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fruit-flavored Alcoholic Beverages:** The increased consumer interest in fruity alcoholic drinks opens up creative avenues for brands to introduce unique flavor combinations catering to younger demographics. - **Gen Z-oriented Marketing:** With a strong focus on engagements and cultural alignment, marketers are tailoring campaigns to resonate with Gen Z’s values and digital habits. - **Seasonal Product Launches:** Brands are capitalizing on timely seasonal opportunities to boost visibility and trial of new products, aligning launches with summer festivities and events. ### Who This Affects Most - **Ready-to-drink (RTD) Alcoholic Beverages:** The RTD market sees continued growth as consumers seek convenient yet exciting beverage options, with cherry flavors leading the charge in innovation. - **Digital Marketing and Advertising:** Firms specializing in digital marketing gain relevance by utilizing social media to reach younger audiences through interactive and visually appealing campaigns. - **Flavored Alcohol Production:** Producers are diversifying their portfolios by incorporating popular flavors like cherry to attract niche segments and increase market share in the competitive alcohol sector. ## Related on Trend Hunter - [Icy Caffeinated Alcohol Refreshments](https://www.trendhunter.com/trends/wkd-x-drinks.md) - [Enhanced RTD Beverage Flavors](https://www.trendhunter.com/trends/wkd-x.md) - [Limited-Edition Berry-Flavored Coolers](https://www.trendhunter.com/trends/wkd-berry-blast.md) - [Fruity Branded Liqueurs](https://www.trendhunter.com/trends/wkd.md) - [Night Out-Inspired Canned Cocktails](https://www.trendhunter.com/trends/wkd-cocktail-rtd-range.md) - [Energy-Boosting Canned Cocktails](https://www.trendhunter.com/trends/caffeinated-alcoholic-beverage.md) - [Warm Weather Cherry Libations](https://www.trendhunter.com/trends/cherry-hooch.md) - [Cherry-Forward Flavored Vodkas](https://www.trendhunter.com/trends/smirnoff-cherry-drop.md) - [Complex Flavor Cooler Refreshments](https://www.trendhunter.com/trends/vk-apple-blackcurrant.md)