# Wizard-Themed Pubs The Cauldron Hopes to Use Technology to Give Guests a Magical Experience By Mary Van Puymbroeck | Published 2017-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wizardthemed-pub References: [mashable](http://mashable.com/2017/05/31/wizarding-pub-kickstarter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds) & [thecauldron.io](https://thecauldron.io/) Mathew Cortland, a designer and former reading teacher is hoping to launch a wizard-themed pub with the help of [Kickstarter](https://www.trendhunter.com/trends/house-lamps) backers. He hopes to bring the magic that happens in favorite fantasy novels like [Harry Potter](https://www.trendhunter.com/trends/harry-potter-x-coffee-mate-honeydukes-cafe) and the Lord of the Rings to life. He believes that with the use of technology, many of these magical feats are possible and is looking for financial support to make this happen. One of the ideas he has is to take the same tap technology that makes key fobs operate and dress it up to use as a magic wand that can turn on the lights or the fireplace. The food and drink menu will take inspiration from recipes mentioned in magical literature. His hope is that with the help of Kickstarter backers, clever design and the use of technology, an enchanted wizard-themed pub experience will be possible. The Kickstarter campaign beings June 2017. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Wizard-themed Pubs:** Opportunity to create immersive and technology-driven experiences that bring fantasy literature to life. - **Tap Technology:** Potential to incorporate tap technology into everyday objects to create interactive and magical experiences. - **Magical Food and Drinks:** Opportunity to create unique food and drink menus inspired by magical literature. ### Industries Being Reshaped - **Hospitality:** Innovative pubs and bars can attract customers by offering immersive and technology-driven experiences. - **Technology:** Tap technology can be applied to various industries, transforming ordinary objects into interactive and magical products. - **Food and Beverage:** Restaurants and cafes can create differentiated experiences by offering menus inspired by popular literary works. ## Related on Trend Hunter - [Enchanting Wizard-Themed Cafés](https://www.trendhunter.com/trends/harry-potter-cafe.md) - [Spooky Interior Décors](https://www.trendhunter.com/trends/house-lamps.md) - [Whimsical World-Inspired Cookbooks](https://www.trendhunter.com/trends/wizarding-world-cookbook.md) - [Whimsical Magic-Themed Parks](https://www.trendhunter.com/trends/ministry-of-magic.md) - [Fantasy-Saga-Inspired Whisky Bottles](https://www.trendhunter.com/trends/fantasysagainspired-whisky-bottles.md) - [Fantasy Book Vacation Tours](https://www.trendhunter.com/trends/fourth-winginspired.md) - [Book-Themed Bar Concepts](https://www.trendhunter.com/trends/book-bar-toronto.md) - [Whimsical Collaborative Coffee Menus](https://www.trendhunter.com/trends/starbucks-korea-and-harry-potter.md) - [Whimsical Theater-Driven Stays](https://www.trendhunter.com/trends/elphabas-retreat-airbnb.md)