# Bewitching Forest Editorials 'Wizards, Witches & Magic' by Ellen Rogers in i-D December 2009 By Marissa Brassfield | Published 2009-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wizards-witches-magic References: [fashiongonerogue](http://fashiongonerogue.com/2009/11/i-d-december-2009-wizards-witches-magic-by-ellen-rogers/?utm_medium=twitter&utm_source=twitterfeed) & [i-dmagazine](http://www.i-dmagazine.com/) There's definitely a dose of [William Shakespeare's "Macbeth"](https://www.trendhunter.com/trends/macbeth-act-ii) in 'Wizards, Witches & Magic' for the December issue of i-D Magazine. This Ellen Rogers editorial shows models Nichola, Racheal, Dan Felton, Yousef, and Yasmina Dexter styled in [dark fashions](https://www.trendhunter.com/trends/wicked-collection) curated by Matthew Josephs that channel the occult. While clicking through 'Wizards, Witches & Magic' I'm tempted to hear that infamous "Double bubble, toil and trouble" line from "Macbeth." Check out the full shoot above to see if you are too. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dark Fantasy Fashion:** Opportunity to create fashion lines that incorporate elements of the occult and fantasy. - **Editorials with a Magical Twist:** Opportunity for magazines to create captivating photo shoots with themes of magic and witchcraft. - **Shakespearean-inspired Fashion:** Opportunity to design fashion collections inspired by the works of William Shakespeare. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunities for fashion designers to explore dark fantasy themes in their collections. - **Photography:** Opportunity for photographers to create visually stunning editorials with a magical twist. - **Publishing:** Opportunity for magazines and publications to feature more enchanting and fantastical editorial content. ## Related on Trend Hunter - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md) - [Witch-Approved Vodkas](https://www.trendhunter.com/trends/midsummer-reserve.md) - [Enchanting Film-Inspired Capsules](https://www.trendhunter.com/trends/wicked-x-aldo.md) - [Wizard-Themed Gen Z Apparel](https://www.trendhunter.com/trends/shein-x-harry-potter-collection1.md) - [Inclusive Bewitching Capsules](https://www.trendhunter.com/trends/hocus-pocus-apparel-collection.md) - [Whimsical Doll Collections](https://www.trendhunter.com/trends/wicked-for-good.md) - [Mystical Hair Dyes](https://www.trendhunter.com/trends/witches-delight.md) - [Witchy Personal Care Capsules](https://www.trendhunter.com/trends/wicked.md) - [Textural Spellbinding Dog Toys](https://www.trendhunter.com/trends/barkbox-collection.md)