# Wizardly Lipstick Lines Storybook Cosmetics Created the 'Wizardry and Witchcraft Liquid Lipsticks' By Riley von Niessen | Published 2018-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wizardry-and-witchcraft-liquid-lipsticks References: [storybookcosmetics](https://storybookcosmetics.com/products/storybook-cosmetics-wizardry-and-witchcraft-liquid-lipsticks) & [global.ulta](https://global.ulta.com/wizardry-witchcraft-liquid-lipsticks-collectors-edition?productId=xlsImpprod17731197) Storybook Cosmetics added to its selection of obscure offerings with the 'Wizardry and Witchcraft Liquid Lipsticks,' an [exclusive collector's edition launch](https://www.trendhunter.com/trends/annabelle-cosmetics) that can only be found online. A total of four lipsticks come in the collection, which are dubbed: Merlin, Potions, Sorcerer, and Salem. Respectively, the shades are metallic blue, emerald green, metallic red, and a deep taupe that has subtle mauve undertones. All of the Wizardry and Witchcraft Liquid Lipsticks come in a case that's made to look like an [old spell book](https://www.trendhunter.com/trends/wicked-for-good-x-kristin-ess-hair), with a faux leather imprint covering it that has classic gold lettering on top. The lipsticks themselves are branded similarly, with each one boasting a brown and gold cap that features a serpentine S. Image Credit: Storybook Cosmetics ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Fantasy-inspired Beauty Products:** As consumers demand more unique products, there is an opportunity for cosmetic companies to tap into the growing interest in fantasy-inspired beauty products. - **Collector's Edition Launches:** Creating limited edition launches with exclusive packaging can create extra hype and buzz around product releases. - **Nostalgic Branding:** Drawing on nostalgia and classic themes, such as spell books and ancient texts, can add an extra layer of appeal to beauty products. ### Where This Applies - **Beauty and Cosmetics:** Beauty companies can innovate by creating products that draw on fantasy and nostalgia. - **Packaging and Branding:** Design companies can innovate by creating unique and exclusive packaging for limited edition brand collaborations. - **Collectibles and Merchandise:** Companies that produce collectibles and merchandise can expand their range into beauty products to capitalize on the growing trend of fandom-inspired merchandise. ## Related on Trend Hunter - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md) - [Mysterious Musical Film Cosmetics](https://www.trendhunter.com/trends/wicked-x-dr-pawpaw.md) - [Witchy Personal Care Capsules](https://www.trendhunter.com/trends/wicked.md) - [Wizardly Cookware Collections](https://www.trendhunter.com/trends/harry-potter-le-creuset.md) - [Co-Branded Blackened Lipsticks](https://www.trendhunter.com/trends/the-emperor-kraken-duo.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Black Metal-Inspired Lip Balms](https://www.trendhunter.com/trends/lip-embalms.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md)