# Wizardly Marshmallow Collections XO Marshmallow's New Flavors are Based on the Hogwarts Houses By Katherine Pendrill | Published 2018-09-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wizardly-marshmallow References: [delish](https://www.delish.com/food/a22997491/harry-potter-xo-pickle-sriracha-marshmallows/) & [xomarshmallow](https://www.xomarshmallow.com/products/sorting-hat-gift-set) To celebrate the upcoming release of 'Fantastic Beasts: The Crimes of Grindelwald,' XO Marshmallow has teamed up with Harry Potter to create a wizardly marshmallow collection. Of course, don't expect any ordinary flavors from this collaboration; instead, the brand is serving up some magical new options for Potterheads. The wizardly marshmallow collection is courtesy of XO Marshmallow, which is known for its gourmet treats. Each of the new flavors is inspired by a different [Hogwarts House](https://www.trendhunter.com/trends/starbucks-korea-and-harry-potter) and its distinct characteristics. For instance, [Slytherin](https://www.trendhunter.com/trends/starbucks-korea-x-harry-potter) is represented by a savory dill pickle marshmallow that appropriately matches the house's signature green hue. Other flavors include Sriracha Honey for [Gryffindor](https://www.trendhunter.com/trends/shein-x-harry-potter-collection1), Blackberry Brown Butter for Ravenclaw, and Turmeric Orange for Hufflepuff. If you don't know which marshmallow is right for you, XO Marshmallow says you can always take the hat quiz to determine your perfect Hogwarts housing fit. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 30% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Brand Collaboration with Pop Culture:** Brands are collaborating with popular culture franchises such as Harry Potter to create products that increase customer engagement and brand recognition. - **Flavored Treats Based on Personal Interests:** Creating flavored treats that are inspired by a customer's personal interests, such as Hogwarts Houses, can foster a sense of brand loyalty and increase sales. - **Personalized Quizzes:** Creating online quizzes that allow customers to determine their perfect product fit, such as a Hogwarts House-inspired marshmallow flavor, can increase customer engagement and personalized marketing. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can partner with popular culture franchises such as Harry Potter to create themed products that appeal to their target audience and increase sales. - **Entertainment:** The entertainment industry, such as movie studios and TV networks, can partner with food and beverage companies to create branded products that increase customer engagement and revenue streams. - **E-commerce:** E-commerce retailers can create personalized product quizzes to increase customer engagement and create a personalized shopping experience that increases sales. ## Related on Trend Hunter - [Magical Limited-Time Treats](https://www.trendhunter.com/trends/hogwarts-x-krispy-kreme.md) - [Wizardly Candy Collections](https://www.trendhunter.com/trends/harry-potter-candy-collection.md) - [Magical Jelly Bean Products](https://www.trendhunter.com/trends/jelly-belly-harry-potter.md) - [Magical Gummy Candy Ranges](https://www.trendhunter.com/trends/haribo-harry-potter-edition-gummies.md) - [Coffee-Flavored Marshmallows](https://www.trendhunter.com/trends/coffee-roast-mallows.md) - [Wizardly Theme Park Chocolates](https://www.trendhunter.com/trends/hersheys-harry-potter.md) - [Wizard-Themed Coffee Creamers](https://www.trendhunter.com/trends/coffee-mate-x-harry-potter.md) - [Magical Cafe Pop-Ups](https://www.trendhunter.com/trends/harry-potter-x-coffee-mate-honeydukes-cafe.md) - [Monstrously Stuffed Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-monster-marsh.md)