# Playful Wizard Toy Collections Schleich and Warner Bros. Launch Wizarding World™ By Kalin Ned | Published 2023-08-18 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/wizard-toy References: [schleich-s](https://www.schleich-s.com/en/US/harry-potter.html) & [schleich-s](https://www.schleich-s.com/en/US/harry-potter.html)  Toy manufacturer Schleich has announced its collaboration with [Warner Bros. Discovery Global Consumer Products](https://www.trendhunter.com/trends/kinder-joy-harry-potter-funko-pop-collection) and this partnership will bring a series of wizard toys to the consumer market. Dubbed 'Wizarding World™,' the collection is scheduled for launch in September 2023. As one might have guessed, the [Wizarding World™ collection](https://www.trendhunter.com/trends/wizarding-world-cookbook) by Schleich and Warner Bros. embraces the beloved Harry Potter™ franchise. The wizard toys include six main characters from the beloved books, alongside their beloved animal companions— Harry and Hedwig, Ron and Scabbers, Hermione and Crookshanks, Hagrid and Fang, Luna Lovegood and a Baby Thestral, and Albus Dumbledore and Fawkes. In addition, Schleich will introduce six fantastical creatures from the wizarding realm, such as Dobby, Firenze the centaur, Aragog, Buckbeak, Fluffy the three-headed dog, and a Hungarian Horntail dragon. Image Credit: Schleich ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 34% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Pop Culture Collaborations:** The collaboration between Schleich and Warner Bros. showcases the trend of toy manufacturers partnering with pop culture franchises to create collectible toy lines. - **Character-based Toy Collections:** The Wizarding World™ collection by Schleich and Warner Bros. taps into the trend of creating toy lines based on beloved characters from books and movies, providing fans with a way to engage with their favorite stories. - **Fantasy Creature Collectibles:** Schleich's introduction of fantastical creatures in the Wizarding World™ collection reflects the trend of creating collectible toys that explore the fictional worlds of fantasy and magic. ### Sectors Adopting This - **Toy Manufacturing:** The collaboration between Schleich and Warner Bros. in the Wizarding World™ collection presents an opportunity for the toy manufacturing industry to tap into the vast market of pop culture collectibles. - **Entertainment Merchandise:** The Wizarding World™ collection by Schleich and Warner Bros. highlights the potential for the entertainment merchandise industry to create character-based toy collections that cater to fans of popular franchises. - **Collectibles Market:** The introduction of the Wizarding World™ collection with character figurines and fantasy creatures by Schleich presents an opportunity for the collectibles market to expand its offerings in the realm of pop culture merchandise. ## Related on Trend Hunter - [Wizardly Candy Toy Partnerships](https://www.trendhunter.com/trends/kinder-joy-harry-potter-funko-pop-collection.md) - [Wizard-Themed Chocolate Toys](https://www.trendhunter.com/trends/kinder-joy-funko-harry-potter.md) - [Franchise-Inspired Digital Egg-Like Toys](https://www.trendhunter.com/trends/tamagotchi-nano.md) - [Fantasy Movie Figurines](https://www.trendhunter.com/trends/harry-potter-franchise.md) - [Plushie-Themed Halloween Offerings](https://www.trendhunter.com/trends/jazwares-3.md) - [Wizard-Themed Lifestyle Collections](https://www.trendhunter.com/trends/miniso-x-harry-potter.md) - [Whimsical World-Inspired Collections](https://www.trendhunter.com/trends/harry-potter-collection-2.md) - [Wizard-Themed Gen Z Apparel](https://www.trendhunter.com/trends/shein-x-harry-potter-collection1.md) - [Magical Wizard-Themed Bag Lines](https://www.trendhunter.com/trends/kipling.md)