# Reinvented Fantastical Films James Franco Stars in Disney's Wizard of Oz Remake By Jonathon Brown | Published 2012-11-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wizard-of-oz-remake References: [highsnobiety](http://www.highsnobiety.com/2012/11/15/video-oz-the-great-and-powerful-full-trailer/) & [disney](http://www.disney.co.uk/oz-the-great-and-powerful/) It's always refreshing when [movie studios](https://www.trendhunter.com/trends/marvel-and-disney) take a fresh approach to an old story, which seems to be the case with [Disney's](https://www.trendhunter.com/trends/hexed) Wizard of Oz remake 'Oz The Great and Powerful.' Rich with fictional creatures and vibrant, fantastical landscapes, this Wizard of Oz remake uses the land of Oz that we know and love as the setting for an entirely new setting. Instead of Dorothy being whisked away from her home in Kansas, James Franco plays Oscar Diggs, a small time circus magician. Diggs is tasked with figuring out who is to be trusted and who is evil. On his journey he meets [three witches](https://www.trendhunter.com/trends/wicked-ozian-balloons-reveal), Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams.) This Wizard of Oz remake will certainly expose a whole new generation to the wonderful, yet mysterious world of Oz. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 15% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Reimagined Classic Films:** Opportunity for movie studios to breathe new life into beloved stories by taking a fresh and innovative approach to the narrative and setting. - **Fantasy Realism:** Combining fantasy elements with realistic portrayals to create a visually stunning and immersive movie experience. - **Reviving Nostalgic Brands:** Reintroducing well-known and beloved franchises to a new audience while offering a modern twist to captivate both old and new fans. ### Where This Applies - **Film Production:** Opportunity for film studios to reinvent classic films and attract audiences with innovative storytelling techniques. - **Entertainment:** Creating immersive and visually stunning movie experiences that combine fantasy and realism to captivate viewers. - **Marketing and Advertising:** Opportunity for brands to revive nostalgic franchises and leverage their existing fanbase while attracting new customers through innovative adaptations. ## Related on Trend Hunter - [Whimsical Doll Collections](https://www.trendhunter.com/trends/wicked-for-good.md) - [Chic Whimsical-Film Collections](https://www.trendhunter.com/trends/the-wizard-of-oz-capsule.md) - [Toy Brick Reimagined Trailers](https://www.trendhunter.com/trends/wicked-movie.md) - [Animated Fantasy Films](https://www.trendhunter.com/trends/hexed.md) - [Whimsical Theater-Driven Stays](https://www.trendhunter.com/trends/elphabas-retreat-airbnb.md) - [Whimsical Film-Based Clogs](https://www.trendhunter.com/trends/wicked-x-crocs.md) - [Enchanted Film-Inspired Hotel Stays](https://www.trendhunter.com/trends/elphaba-and-glindathemed-suites.md) - [Theatrical Film-Inspired QSR Offerings](https://www.trendhunter.com/trends/dunkin-x-wicked.md) - [Cinematic Chocolate Advent Calendars](https://www.trendhunter.com/trends/wicked-for-good-advent-calendar.md)