# Gluten-Free Baking Mixes Wixon Inc. Now Offers Gluten-Free Seasonings and Baking Mixes By Katherine Pendrill | Published 2017-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wixon References: [preparedfoods](http://www.preparedfoods.com/articles/119243-wixon-gluten-free-mixes) & [wixon](http://www.wixon.com/wp-content/uploads/2015/11/Wixon-Gluten-Free-Specialty-Products.pdf) With a growing number of consumers cutting back on gluten or eliminating it from their diet entirely, [Wixon Inc](https://www.trendhunter.com/trends/flavorfresh-sr). has added a new lineup of [gluten-free seasonings and baking mixes](https://www.trendhunter.com/trends/antoninas-glutenfree-bakery-range) to its portfolio. Wixon's new gluten-free mixes are specialty products that the company has carefully managed from sourcing to handling to testing, in order to ensure that there is no cross-contamination. This entails segregated storage areas, segregated operations and rigorous product testing. As VP of quality and technical services Tim Sonntag explains, "Wixon’s new gluten-free offerings can be trusted to incorporate our flavor technology expertise with the assurance of our stringent quality and safety criteria." With delicious options ranging from Gluten-Free Seasoned Pizza Crust Mix to [Gluten-Free Honey Butter Corn Bread Mix](https://www.trendhunter.com/trends/heritage-grain-cake-mix), Wixon's mixes are perfect for those eliminating gluten from their diet. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gluten-free Products:** The growing number of consumers cutting back on gluten or eliminating it from their diet presents an opportunity for companies to develop and offer more gluten-free options. - **Specialty Food:** The demand for specialty food products, such as gluten-free baking mixes, is increasing as more consumers adopt specific dietary preferences or restrictions. - **Rigorous Quality Control:** Companies that can ensure strict quality control measures and eliminate cross-contamination in the production of gluten-free products have a disruptive innovation opportunity in the market. ### Industries Being Reshaped - **Food Manufacturing:** Food manufacturers can capitalize on the trend of gluten-free baking mixes by expanding their product lines to include more gluten-free options. - **Health and Wellness:** The health and wellness industry can leverage the growing demand for gluten-free products by offering services and resources that support individuals adopting gluten-free diets. - **Flavor Technology:** Companies specializing in flavor technology can innovate and create unique gluten-free baking mixes to cater to the specific taste preferences of consumers. ## Related on Trend Hunter - [High-Fiber Baking Mixes](https://www.trendhunter.com/trends/goodwheat-mixes.md) - [Whimsical Free-From Cookie Mixes](https://www.trendhunter.com/trends/valentines-day-cookie-mixes.md) - [Gluten-Free Flour Products](https://www.trendhunter.com/trends/arva-flour-mills.md) - [Farmer-Supporting Baking Mixes](https://www.trendhunter.com/trends/gluten-free-baking-mixes.md) - [Gluten-Free Brownie Mixes](https://www.trendhunter.com/trends/gluten-free-double-chocolate-brownie.md) - [Gluten-Free Product Lines](https://www.trendhunter.com/trends/farmers-rice-cooperative.md) - [Free-From Cinnamon Muffins](https://www.trendhunter.com/trends/glutenfree-cinnamon-chip-muffins.md) - [Free-From Prepackaged Baked Goods](https://www.trendhunter.com/trends/antoninas-glutenfree-bakery-range.md) - [Protein Cookie Baking Mixes](https://www.trendhunter.com/trends/cookie-baking-mixes.md)