# Animal Hybrid Advertising Photoshopped Bird-Dogs Promote Witty Molen By Ayman | Published 2009-06-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/witty-molen-ads References: [coloribus](http://www.coloribus.com/adsarchive/prints/witte-molen-brown-312861/) These creative ads for Witty Molen use a photoshopped hybrid breed of birds and dogs to sell their new [bird food formula](https://www.trendhunter.com/trends/bigbilled-bird-food-concept). The idea is to show that the food is so good, your bird might start displaying signs of loyalty just like [man's best friend, a dog](https://www.trendhunter.com/trends/minds-best-friend). The ads were created by ad agency DDB&Co., Istanbul. **Implications** - The creative individuals who helped to create these adverts include Creative Director and Copywriter Karpat Polat, Art Director Leandro Camara and Illustrator Selim Sahin to name a few. Their quirky bird-dog hybrids create a memorable image that viewers will remember so that the next time they go to [purchase some bird feed](https://www.trendhunter.com/trends/the-honest-kitchen-debuts), they'll be reaching for Witty Molen. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Animal Advertising:** Combining different animal species in advertising to create memorable and impactful imagery. - **Creative Cross-species Marketing:** Using unexpected combinations of animals to promote products and engage viewers. - **Quirky Visual Storytelling:** Using visually engaging and memorable images to capture audience attention and promote brand awareness. ### Where This Applies - **Advertising:** Opportunity for ad agencies to create unique and attention-grabbing campaigns by exploring cross-species marketing. - **Animal Nutrition:** Potential to disrupt the bird food industry by highlighting the benefits and quality of innovative food formulas through creative advertising. - **Graphic Design:** Opportunity for illustrators and graphic designers to showcase their creativity in creating unique and eye-catching visual concepts for advertising campaigns. ## Related on Trend Hunter - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Loyalty-Focused Branded DNA Kits](https://www.trendhunter.com/trends/branded-dna-kit.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md)