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# Organic Alcohol-Free Beers
St. Peter's Brewery's 'Without Organic' is a 0.0% Alcohol Craft Beer

By Joey Haar | Published 2017-12-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/without-organic
References: [stpetersbrewery](https://www.stpetersbrewery.co.uk/)

Since the craft beer explosion, beer culture has been something that nearly everyone engages with, but for those who don't want to consume any alcohol, 'Without Organic' is a welcome solution. The new beer from St. Peter's Brewery is an [organic craft beer](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers) from an independent brewer, but it has 0.0% alcohol, making it approachable even for those who don't drink.

Without Organic isn't St. Peter's first [alcohol-free beer](https://www.trendhunter.com/trends/alcohol-free-brews); the Suffolk-based microbrewery has earlier released 'Without Original' and 'Without Gold' as well. However, by adding an organic quaff to the roster, St. Peter's is opening up an avenue for [health-conscious, alcohol-averse consumers](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer) to have a pint along with those who do in fact enjoy an alcoholic beverage.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 72% | Activity: 32% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Alcohol-free Beverages:** There is a growing trend towards alcohol-free beverages across the industry as more health-conscious consumers look for alternatives to traditional alcoholic options.
- **Organic Craft Beer:** The popularity of organic foods and beverages is driving the development of more organic craft beers, providing new opportunities for brewers and farmers alike.
- **Personalized Beverage Options:** As consumers become more conscious about their health, there is an opportunity for more personalized beverage options, such as alcohol-free, organic, and low-calorie drinks.

### Where This Applies

- **Beverage Industry:** The beverage industry is seeing increased demand for alcohol-free and organic options, presenting opportunities for breweries, distilleries, and other beverage makers to innovate and expand their offerings to meet consumer preferences.
- **Organic Farming Industry:** The demand for organic ingredients in craft beer is creating opportunities for organic farmers, who can supply the high-quality ingredients needed to create organic beverages.
- **Health and Wellness Industry:** As consumers become more health-conscious, the health and wellness industry can capitalize on the demand for personalized beverage options, offering products and services that cater to this growing segment of the market.

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