# Futuristic K-Pop-Style Jewelry OHTNYC is a New Jewelry Brand Popularized by KPop Stars By Kanesa D | Published 2022-06-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/within-the-unknown References: [hypebae](https://hypebae.com/2022/6/ohtnyc-within-the-unknown-jewelry-collection-necklaces-earrings-release) & [ohtnyc](https://ohtnyc.com/collections/jewelry) OHTNYC has unveiled a new ‘Within the Unknown’ accessories collection, which it depicts via a series of [futuristic sci-fi pictures](https://www.trendhunter.com/trends/pandora-x-stranger-things) inspired by the yearning for fantasies and dreams. The brand is a new jewelry label that has gained notoriety for its popularity with K-pop idols. OHTNYC is a newcomer to the accessories industry led by Jinsol Woo, and the latest release includes lockets with crystals, daggers, and claws, as well as the brand's standout ‘Alchemist's Necklace’ and ‘Alchemist’s Earrings,’ ‘Siren Crystal Locket Necklace,’ and hairpin. The brand aims to shatter misconceptions about gender and fashion, priding itself on being a source for [gothic and chic](https://www.trendhunter.com/trends/organicinspired-jewelry) [genderless accessories](https://www.trendhunter.com/trends/chiyu). K-pop fans will recognize the label's designs on performers like aespa's KARINA and WINTER, IVE's Wonyoung, (G)I-DLE's, Minnie and Yuqi, Sunmi, etc. The ‘Within the Unknown’ collection by OHTNYC is available online at the brand’s website. Image Credit: OHTNYC ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 86% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Futuristic Jewelry:** OHTNYC's 'Within the Unknown' collection showcases futuristic sci-fi-inspired jewelry pieces like the Alchemist's necklace and earrings, creating an opportunity for disruption in the fashion industry. - **Genderless Accessories:** OHTNYC's focus on gothic and chic genderless accessories, as seen in the Siren Crystal Locket Necklace and hairpin, presents an opportunity for disruption in the accessories industry. - **K-pop Influence:** The popularity of OHTNYC's jewelry among K-Pop idols such as aespa's KARINA and WINTER, IVE's Wonyoung, (G)I-DLE's Minnie and Yuqi, Sunmi, etc., creates an opportunity for disruption in the celebrity merchandise industry. ### Industries Being Reshaped - **Fashion:** OHTNYC's futuristic and genderless approach to jewelry has the potential to disrupt the fashion industry's traditional gender-based norms. - **Accessories:** OHTNYC's unique and unconventional jewelry pieces like the Alchemist's necklace and earrings, Siren Crystal Locket Necklace, and hairpin present an opportunity for disruption in the accessories industry. - **Celebrity Merchandise:** The popularity of OHTNYC's jewelry among K-Pop idols creates an opportunity for disruption in the celebrity merchandise industry. ## Related on Trend Hunter - [Jewelry-Like Glasses Frames](https://www.trendhunter.com/trends/gentle-monster-7.md) - [K-Pop Tech Accessories](https://www.trendhunter.com/trends/casetify-and-aespa.md) - [Dynamic Fall-Centric Jewelry](https://www.trendhunter.com/trends/veneta-carter.md) - [Chic AAPI Jewelry Capsules](https://www.trendhunter.com/trends/kin-studio-x-sua-suprette.md) - [Rapper Jewelry Brands](https://www.trendhunter.com/trends/pav-nite.md) - [Gender Inclusive Jewelry Collections](https://www.trendhunter.com/trends/sarah-o-jewelry-allgender-collection.md) - [Enchanting Classic-Animation-Inspired Jewelry](https://www.trendhunter.com/trends/girls-crew.md) - [K-Pop Brand Launches](https://www.trendhunter.com/trends/odd-atelier.md) - [Whimsical Doll-Inspired Accessories](https://www.trendhunter.com/trends/pidgin.md)