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# Skeleton Sidekick Shoots
'With Jack' by Anca Varsandan Takes Skellington Through the City

By Marissa Brassfield | Published 2010-11-07 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/with-jack-by-anca-varsandan
References: [behance.net](http://www.behance.net/gallery/___with-Jack/794166) & [ancavarsandan](http://ancavarsandan.com/)

'With Jack' by Anca Varsandan takes Jack Skellington -- the Pumpkin King from 'The Nightmare Before Christmas' -- throughout the city. He poses next to a [Starbucks](https://www.trendhunter.com/trends/halloween-drinkware-collection) cup, plays hide-and-seek behind a tree and even lounges on a wire.

We've seen several shoots that take [childhood toys](https://www.trendhunter.com/trends/12-days-of-halloween-set) and place them into urban settings, although 'With Jack' by Anca Varsandan is perhaps the most season-appropriate. See more shots from the series above.

**Implications** - My favorite photo of the bunch involves Jack Skellington hanging of a car mirror. Just think of how epic it would be to be driving down a highway only to turn your head and get a quick glimpse of what's probably the coolest Halloween character in existence.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 19% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### Why This Trend Is Growing

- **Urban Toy Photography:** Opportunity for photographers to create unique and season-appropriate shoots by placing childhood toys in urban settings.
- **Seasonal Character Promotion:** Brands can leverage popular characters from holidays like Halloween to engage with customers through creative marketing campaigns.
- **Unexpected Brand Associations:** Companies can introduce their products or services in unexpected contexts, like featuring a Halloween character with a Starbucks cup, for disruptive brand positioning.

### Industries Being Reshaped

- **Photography:** Photographers can explore new creative avenues in urban toy photography, attracting clients seeking unique and eye-catching visuals.
- **Marketing and Advertising:** Brands can incorporate seasonal characters like Jack Skellington into their promotions to increase customer engagement and drive sales.
- **Product Placement:** Companies can seek opportunities to associate their products or services with unexpected contexts, creating memorable brand experiences for consumers.

## Related on Trend Hunter

- [Halloween Series Puzzle Sets](https://www.trendhunter.com/trends/nightmare-before-christmas-set.md)
- [Cinematic Candy Cases](https://www.trendhunter.com/trends/character-candy-cases.md)
- [Spooky Advent Calendars](https://www.trendhunter.com/trends/storybook-advent-calendar.md)
- [Halloween Flick-Inspired Coolers](https://www.trendhunter.com/trends/drinks-cooler.md)
- [Horror-Themed QSR Short Films](https://www.trendhunter.com/trends/jack-in-the-box-feeding-time.md)
- [Halloween-Ready Animatronic Line-Ups](https://www.trendhunter.com/trends/halloween-animatronics.md)
- [Spellbinding Collectible Plushies](https://www.trendhunter.com/trends/2025-halloween-plushies.md)
- [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md)
- [Spooky Charming Pet Portraits](https://www.trendhunter.com/trends/crown-paw.md)