# Spooky Bright Green Lemonades McAlister’s Deli is Serving Up a Witch’s Brew Drink for Halloween By Katherine Pendrill | Published 2023-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/witchs-brew-drinks References: [qsrmagazine](https://www.qsrmagazine.com/food/beverage/mcalisters-deli-serving-up-witchs-brew-for-spooky-season/) & [mcalistersdeli](https://www.mcalistersdeli.com/menu/beverages/witchs-brew-lemonade)  Spooky season has officially arrived at [McAlister’s Deli](https://www.trendhunter.com/trends/caramel-apple-lemonade) with the debut of the chain's new limited-time Witch’s Brew drink. The spookiest seasonal sipper yet, the new Witch’s Brew drink contains a magical blend of [tart, old-fashioned lemonade](https://www.trendhunter.com/trends/apple-cranberry-lemonade) made with cane sugar and lemon juice, all blended together with sweet caramel apple syrup. The unique mixture is also bright green in color, which gives it that extra spooky element. As the brand notes in a recent press release: "unique and delicious flavor that is sure to cast a spell on your taste buds." And best of all, the drink is caffeine-free, so kids and adults alike can enjoy this [spooky brew](https://www.trendhunter.com/trends/halloween-menu-items). The new Witch’s Brew drink is available now through October 31, 2023, at all participating McAlister’s Deli locations. Image Credit: McAlister’s Deli ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 45% | Activity: 57% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Seasonal Beverages:** The rise of limited-time seasonal drinks, such as McAlister's Deli's Witch's Brew, offers a potential disruptive innovation opportunity in the beverage industry. - **Spooky Marketing:** The use of spooky-themed marketing campaigns, like McAlister's Deli's Witch's Brew, presents a disruptive innovation opportunity for companies looking to capitalize on seasonal trends. - **Colorful Culinary Creations:** The introduction of brightly colored food and beverages, exemplified by McAlister's Deli's green Witch's Brew, opens up a disruptive innovation opportunity for businesses seeking to attract attention through visual appeal. ### Who This Affects Most - **Restaurant:** The restaurant industry can explore disruptive innovation opportunities by incorporating limited-time seasonal beverages, such as McAlister's Deli's Witch's Brew, into their menus. - **Beverage:** The beverage industry may find disruption through the creation of unique and visually striking drinks, like McAlister's Deli's brightly colored Witch's Brew, that cater to seasonal consumer preferences. - **Marketing:** The marketing industry has the potential for disruptive innovation by leveraging spooky-themed campaigns, similar to McAlister's Deli's Witch's Brew, to capture consumer attention during seasonal periods. ## Related on Trend Hunter - [Ghoulishly Green Deli Refreshments](https://www.trendhunter.com/trends/mcalisters-deli-witchs-brew.md) - [Seasonal Caramel Apple Lemonades](https://www.trendhunter.com/trends/caramel-apple-lemonade.md) - [Whimsical Autumn Deli Treats](https://www.trendhunter.com/trends/mcalisters-fall-menu.md) - [Witchy Halloween Float Drinks](https://www.trendhunter.com/trends/witchs-brew-slush-float.md) - [Spooky Cream Soda Concoctions](https://www.trendhunter.com/trends/witches-punch.md) - [Horror-Inspired Energy Drinks](https://www.trendhunter.com/trends/witchs-brew-energy.md) - [Freakish Fruity Cafe Drinks](https://www.trendhunter.com/trends/freaky-frozen-chiller.md) - [Festive QSR Sweet Teas](https://www.trendhunter.com/trends/sugar-plum-tea.md) - [Witchy Energy Drinks](https://www.trendhunter.com/trends/alani-nu-witchs-brew.md)