# Smoking Witches Brew Cocktails The Hello Kitty Cafe's Witches Brew Cocktail is Made for Halloween By Katherine Pendrill | Published 2019-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/witches-brew-cocktail References: [delish](https://www.delish.com/food-news/g29321909/hello-kitty-cafe-halloween-cocktail-food-menu/) Spooky fans unite because the Hello [Kitty Cafe](https://www.trendhunter.com/trends/hello-kitty-birthday-double-cup) has just debuted a new Witches Brew cocktail that is sure to take your breath away. The [Hello Kitty Grand Cafe](https://www.trendhunter.com/trends/hello-kitty-2) in Irvine, California is home to a hot pink speakeasy called the Bow Room, which has begun serving up some eye-catching Halloween drinks. The most noteworthy of the new beverages is the Witches Bew cocktail, which is made from a combination of bruto americano liqueur, apple brandy, rye whiskey, citrus, apple, and cinnamon. The whole thing is served in a witch-themed [Hello Kitty-shaped cup](https://www.trendhunter.com/trends/hello-kitty-friends-boba), and actually billows smoke when served. For something a little sweeter, the cafe is also serving up a Boo-Tastic! cocktail made with orange peels and a Candy Corn Old Fashioned featuring banana liqueur. Image Credit: *Hello Kitty Grand Cafe and Now Room.* ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Halloween-themed Cocktails:** There is an opportunity to create unique holiday-themed drinks that utilize smoke, creative cups and new flavor combinations. - **Innovative Drink Presentation:** There is opportunity to create a unique drink experience that includes creative drinkware, smoke and interactive elements. - **Alternative Ingredients and Flavors:** There is an opportunity to use unconventional ingredients and flavor combinations to create unique cocktails that are tailored to specific occasions. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry could use this trend to create new holiday-inspired drinks that can generate novelty and unique experiences for customers. - **Hospitality:** The hospitality industry can capitalize on this trend to create more memorable experiential dining experiences, and could create cocktails as part of a seasonal campaign. - **Events and Festivals:** Event organizers can make use of the trend to create festive experiences for their guests and visitors by incorporating Halloween-inspired cocktails into their menu offerings. ## Related on Trend Hunter - [Ghoulishly Green Deli Refreshments](https://www.trendhunter.com/trends/mcalisters-deli-witchs-brew.md) - [Spooky Bright Green Lemonades](https://www.trendhunter.com/trends/witchs-brew-drinks.md) - [Witchy Halloween Float Drinks](https://www.trendhunter.com/trends/witchs-brew-slush-float.md) - [Musical-Inspired Whimsical Beverages](https://www.trendhunter.com/trends/theatrical-drinks.md) - [Spooky Frothy Drinks](https://www.trendhunter.com/trends/black-cat-frappuccino.md) - [Spooky Cream Soda Concoctions](https://www.trendhunter.com/trends/witches-punch.md) - [Halloween Cocktail Capsules](https://www.trendhunter.com/trends/spooky-sips-collection.md) - [Cartoon Cat-Themed Drinkware](https://www.trendhunter.com/trends/hello-kitty-2.md) - [Cartoon Cat-Inspired Cafes](https://www.trendhunter.com/trends/universal.md)