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# Witchy Halloween Drinks
Starbucks Japan is Rolling Out a Witch Frappuccino for Halloween

By Katherine Pendrill | Published 2018-10-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/witch-frappuccino
References: [delish](https://www.delish.com/food-news/a23789843/starbucks-japan-witch-princess-frappuccino/) & [instagram](https://www.instagram.com/p/Bo_Z_DtnBcU/?taken-by=kuma_ppuccino)

Starbucks Japan is helping customers get into the Halloween spirt with its new Witch Frappuccino. With a "bloody" base and a dark swirl throughout, the drink is the ultimate October sipper.

Starbucks Japan's new Witch Frappuccino is a limited-edition drink available for the duration of the spooky season. The drink starts with an apple compote base, which boasts a bright red, blood-colored hue. The apple base is then topped with caramel cookie that's been blended milk, and chocolate is swirled throughout. Finally, the drink is topped with a generous helping of whipped cream, which may not be spooky, but certainly is delicious.

For those looking for something a little less scary, Starbucks Japan is also offering a Princess Frappuccino as well.

Image Credit: *@kuma_ppuccino.*

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 27% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Halloween-themed Drinks:** Opportunity to create unique and festive beverage offerings for seasonal celebrations.
- **Limited-edition Drinks:** Opportunity to generate buzz and excitement by offering exclusive, time-limited beverage options.
- **Creative Ingredient Combinations:** Opportunity to experiment with unconventional flavors and toppings to create innovative and Instagram-worthy drinks.

### Who This Affects Most

- **Food and Beverage:** Opportunity for cafes, restaurants, and beverage companies to capitalize on the growing demand for themed and limited-edition drinks.
- **Hospitality:** Opportunity for hotels and bars to create special Halloween-themed drink menus and attract customers looking for a unique and festive experience.
- **Social Media and Influencer Marketing:** Opportunity for social media platforms and marketing agencies to collaborate with brands to promote and popularize Halloween-themed drinks through influencer campaigns.

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