# Super Expensive Sweets The Wispa Gold Chocolate Bar Selling at Auction for $1,628 By Rachel | Published 2009-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wispa-gold-chocolate-auction References: [bornrich.org](http://www.bornrich.org/entry/wispa-gold-relives-as-worlds-most-expensive-chocolate-bar/) While I am happy with a Twix bar, some people have more extravagant tastes, or in this case, much more extravagant. The Wispa Gold chocolate bar is selling at Selfridges auction house in London for $1628. The Wispa Gold chocolate bar is wrapped in edible gold leaf and encased in a gold wrapper, and will also be given to you by Tony Hadley, a man apparently known for the song ‘Gold.’ This is one extravagant chocolate bar, and perhaps not one to share with those of less discerning tastes like myself, as I clearly won't appreciate it to its full $1628 worth. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 3% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Luxury Food Products:** Opportunity to create and market high-end food products that cater to consumers with extravagant tastes and a willingness to pay a premium price. - **Premium Packaging:** Potential for innovative packaging solutions that elevate the perceived value of products, such as using edible gold leaf or unique materials to create luxury packaging. - **Celebrity Collaborations:** Opportunity to collaborate with well-known personalities or influencers to create exclusive, high-end products that generate buzz and appeal to luxury-seeking consumers. ### Who This Affects Most - **Chocolate Industry:** Potential for luxury chocolate brands to offer premium, indulgent products that justify higher price points and cater to consumers seeking unique and extravagant experiences. - **Auction House Industry:** Opportunity for auction houses to curate and sell rare, high-value food items as collectibles or luxury artifacts, appealing to collectors and enthusiasts. - **Packaging Industry:** Potential for packaging companies to develop innovative and luxurious packaging solutions that enhance the visual appeal and perceived value of high-end food products. ## Related on Trend Hunter - [Indulgent Chocolate Wafer Bars](https://www.trendhunter.com/trends/mcvities-gold-billions.md) - [Gilded Caramel Chocolate Bars](https://www.trendhunter.com/trends/toblerone-golden.md) - [Gilded Confectionery Product Ranges](https://www.trendhunter.com/trends/nestl-the-golden-collection.md) - [Luxurious Smartphone Chocolates](https://www.trendhunter.com/trends/chocolate-iphone-15-pro-max.md) - [Saffron-Infused Chocolates](https://www.trendhunter.com/trends/cacao-bar.md) - [Luxe Multidimensional Chocolates](https://www.trendhunter.com/trends/abu-dhabi-chocolate.md) - [Low-Cost Dubai Chocolate Treats](https://www.trendhunter.com/trends/flair-dubai-chocolate-cake-bar.md) - [Topographical Chocolate Bars](https://www.trendhunter.com/trends/made-in-california-bar.md) - [Oversized Minty Chocolate Gifts](https://www.trendhunter.com/trends/aero-peppermint.md)