# Wish-Granting Campaigns Wish Upon a Coke Brings 'Wish Booths' to India, Pakistan & the Philippines By Meghan Young | Published 2015-03-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wish-upon-a-coke References: [adeevee](http://www.adeevee.com/2015/03/coca-cola-wish-booth-wishuponacoke-outdoor-promo-direct-marketing-pr/) & [coca-cola](http://www.coca-cola.com) The Wish Upon a Coke campaign is an incredibly heartwarming one. It focuses on what the company has labeled as 'Wish Booths' in India, Pakistan and the Philippines. Activated by Coca-Cola caps, when a person steps into one of the booths, they're asked what they would wish for their family. Since Coca-Cola has always prided itself as a family-friendly brand, this is especially poignant. Conceived by the Y&R ad agency based in Dubai, United Arab Emirates, the Wish Upon a Coke campaign makes some of their wishes come true. Giving back in a big way, the campaign saw the creation of a business, the payment of school tuition and more. Associating hope and happiness with the brand, a powerful message is not only sent by, but also attached to a bottle of Coke. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Wish-granting Campaigns:** Brands can create campaigns that grant wishes and associate their products with emotionally positive experiences. - **Interactive Marketing:** Interactive campaigns that make use of physical booths or online platforms can engage users in a more meaningful and interactive way. - **Corporate Social Responsibility:** Incorporating social responsibility into marketing campaigns can help brands build a positive image and strengthen their connection with consumers. ### Sectors Adopting This - **Beverage Industry:** Beverage companies can take inspiration from Wish Upon a Coke's campaign and create marketing campaigns that evoke positive emotions and strengthen brand loyalty. - **Advertising and Marketing Industry:** Advertising agencies can promote interactive campaigns that not only engage consumers but also bring about meaningful social change and positive impact. - **Education Industry:** Campaigns that pay for school tuition and support education not only have a positive impact on society but also create opportunities for public-private partnerships that benefit both education and corporate entities. ## Related on Trend Hunter - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Dream-Inspired Soda Flavors](https://www.trendhunter.com/trends/dreamworld.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Empowering Wish Campaigns](https://www.trendhunter.com/trends/women-for-wishes.md)