# Sustainably Packaged White Wines Wise Wolf Sauvignon Blanc is Packaged in Recycled Glass and More By Michael Hemsworth | Published 2024-07-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/wise-wolf-sauvignon-blanc References: [scottishgrocer](https://scottishgrocer.co.uk/2024/07/16/wise-wolf-expands-with-new-white-wine/) & [accoladewines](https://accoladewines.com/)  Wise Wolf Sauvignon Blanc has been announced by Accolade Wines as a premium white wine that prioritizes [eco-friendly packaging](https://www.trendhunter.com/trends/vinca-organic-pale-ros) to keep up with the demands of consumers. The wine itself is a French Sauvignon Blanc with a crisp profile, light body and refreshing notes of citrus throughout, while tropical fruit notes also shine through. The wine comes in a 100% post-consumer recycled glass bottle with a 100% recycled paper label, 100% recycled plastic closure and a 100% recycled paper pulp outer case. The wine is making its arrival at [Sainsbury's](https://www.trendhunter.com/trends/campo-viejo-contemporary) locations in the UK now for £12 a bottle. Marketing Director at [Accolade Wines - Europe](https://www.trendhunter.com/trends/wise-wolf-by-banrock-station) Tom Smith spoke on the Wise Wolf Sauvignon Blanc saying, "Our team is constantly evolving to align with consumer preferences, and we have identified a significant opportunity to cater to the demand for lighter and premium wine options. This new addition to our portfolio exemplifies our commitment to providing an exceptional wine experience that not only meets the sophisticated tastes of our consumers but also appeals to those who are environmentally conscious.” ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 45% | Activity: 45% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Recycled Glass Packaging:** The use of 100% post-consumer recycled glass in wine bottles showcases a shift towards environmentally responsible packaging solutions. - **Eco-friendly Wine Closures:** Incorporating recycled plastic closures highlights a growing trend towards sustainable practices in the winemaking process. - **Sustainable Labeling:** Utilizing 100% recycled paper labels indicates a commitment to reducing environmental impact through innovative packaging design. ### Who This Affects Most - **Wine & Spirits:** The integration of sustainable packaging in winemaking is transforming traditional approaches and appealing to eco-conscious consumers. - **Recycling & Waste Management:** The demand for 100% recycled materials in product packaging influences advancements in recycling technologies and systems. - **Retail & Consumer Goods:** Sustainable packaging solutions in the retail sector are gaining traction as consumers demand more environmentally friendly products. ## Related on Trend Hunter - [Environmentally Focused Wine Products](https://www.trendhunter.com/trends/wise-wolf-by-banrock-station.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Sustainable Bulk Pinot Grigios](https://www.trendhunter.com/trends/rewild-wines.md) - [Recycled Glass Wine Packaging](https://www.trendhunter.com/trends/campo-viejo.md) - [Lightweight Wine Bottle Packaging](https://www.trendhunter.com/trends/aldi-and-greencroft.md) - [Aromatic Alcohol-Free Wines](https://www.trendhunter.com/trends/wolf-blass-zero.md) - [Low-Cal Fresh White Wines](https://www.trendhunter.com/trends/fresh-vine-wine.md) - [Sustainable Private Label Wines](https://www.trendhunter.com/trends/bee-lightly-wines.md) - [Aluminum-Based Cocktail Packaging](https://www.trendhunter.com/trends/waitrose-1.md)