# Aromatic Indian Spice Rums Wise Monkey Indian Spiced Rum is Molasses-Based By Michael Hemsworth | Published 2024-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wise-monkey-indian-spiced-rum References: [bevnet](https://www.bevnet.com/spirits/2024/nirvana-works-launches-wise-monkey-rum) & [wisemonkeyrum](https://wisemonkeyrum.com/)  [Wise Monkey](https://www.trendhunter.com/trends/wild-west-chocolate) [Indian](https://www.trendhunter.com/trends/indian-gin-collection) Spiced Rum has been announced by [Nirvana Works](https://www.trendhunter.com/trends/sparkling-coconut-water-cocktail) as the perfect spirit for cocktail aficionados and mixologists alike to incorporate into their bar. The spirit has a molasses based profile that's paired with a variety of Indian spices to give it an aromatic experience from the first sip to the last. The spirit is perfect for use in a variety of recipes ranging from traditional to modern and comes as an updated take on the classic spiced rum perfect for satisfying increasing demand for new variations. Director of Nirvana Works Jagdeep Singh spoke on the Wise Monkey Indian Spiced Rum saying, "This blend has been a long time in the making, and honestly, I can say that it’s been worth every possible minute. It’s everything we’ve anticipated and wanted to offer to a crowd who’d appreciate a well-crafted spiced rum.” ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 17% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Indian Spice Fusion:** Combining traditional Indian spices with spirits creates a unique aromatic experience for consumers seeking new flavor profiles. - **Crafted Spirit Variations:** Innovatively crafted rum variations with distinctive profiles cater to the growing demand for novel beverage experiences. - **Modernized Mixology Creations:** Development of spirits tailored for modern mixology opens doors for creative cocktail combinations and flavor explorations. ### Where This Applies - **Alcoholic Beverages:** Alcoholic beverage industry can explore opportunities to infuse traditional spices into spirits for a unique drinking experience. - **Food and Beverage:** Food and beverage sector can leverage the trend of aromatic spice-infused spirits to develop innovative recipes and enhance dining experiences. - **Hospitality and Entertainment:** Hospitality and entertainment industries can benefit from the development of modern spirits for creating premium, customized cocktails. ## Related on Trend Hunter - [Spiced Wintertime Rums](https://www.trendhunter.com/trends/v-rum-v-spiced.md) - [Expertly Blended Caribbean Spirits](https://www.trendhunter.com/trends/bacard-caribbean-spiced-rum.md) - [Folklore-Inspired Spiced Rums](https://www.trendhunter.com/trends/mermaid-spiced-rum.md) - [Spiced Tropical Rums](https://www.trendhunter.com/trends/bacardi-caribbean-spiced.md) - [South Asian-Inspired Rums](https://www.trendhunter.com/trends/aluna-tropica.md) - [Aromatic Artisan-Quality Spiced Rums](https://www.trendhunter.com/trends/19-crimes-spiced-rum.md) - [Tropical Coconut-Flavored Spirits](https://www.trendhunter.com/trends/old-j-coconut.md) - [Next-Gen Spiced Rums](https://www.trendhunter.com/trends/sly-dog.md) - [Bison Grass-Infused Rums](https://www.trendhunter.com/trends/bison-grass-infused-rum.md)