# Neon Sign Beer Branding This Wise Blood Ipa's Packaging is Simple but Impactful By Mishal Omar | Published 2016-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wise-blood References: [uncrate](http://uncrate.com/stuff/wild-heaven-wise-blood-ipa/) & [ohbeautifulbeer](http://www.ohbeautifulbeer.com/2016/08/wise-blood-ipa/) People who are familiar with the 1952 novel Wise Blood or its 1979 film adaption will immediately recognize the inspiration behind this creative beer labeling. Called the 'Wise Blood IPA' by Wild Heaven craft beers, the [hoppy brew](https://www.trendhunter.com/trends/all-day-ipa) has a [tropical fruit flavor](https://www.trendhunter.com/trends/empyrean-brewing) that is popular among its consumers any time of the year. With lettering and graphics that are clearly designed to look like [neon signs](https://www.trendhunter.com/trends/Rithms-Enlite), the beer's branding has an unconventional aesthetic and an inspiration that is creative and unexpected. With this beer's pop-culture references in both its illustrations and its name, Wise Blood IPA is likely to capture the attention of beer lovers who seek something they have not yet tried. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 39% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Pop Culture References:** Using pop-culture references in branding can capture the attention of consumers looking for something unique. - **Unconventional Aesthetics:** Designing branding with unconventional aesthetics, like neon signs, can create a memorable and impactful visual identity. - **Creative and Unexpected Inspiration:** Drawing inspiration from unexpected sources, such as literature or film, can create a distinct and intriguing brand story. ### Where This Applies - **Craft Beer:** Craft beer industry can leverage creative and unconventional branding to stand out in a crowded market. - **Packaging Design:** The packaging design industry can explore unconventional aesthetics, like neon signs, to create unique and attention-grabbing designs. - **Advertising and Marketing:** Advertising and marketing professionals can incorporate pop culture references into branding strategies to engage consumers who are seeking novelty. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Limited-Edition Book-Inspired Beers](https://www.trendhunter.com/trends/book-ipa.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Art-Appreciating Hazy IPAs](https://www.trendhunter.com/trends/artistic-hazy-ipas.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [Psychedelically-Styled Hazy IPAs](https://www.trendhunter.com/trends/psychedelicallystyled-hazy-ipa.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md)