# Functional Mushroom Snack Bars Wise Bar Makes Snacks Energized by Cordyceps and Lion's Mane By Laura McQuarrie | Published 2024-02-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wise-bar References: [newhope](https://www.newhope.com/nexty-awards/natural-products-expo-west-2024-nexty-award-finalists) & [wise-bar](https://wise-bar.com/products/lemon-ginger?variant=41915268333723)  Health-conscious individuals want snacks that not only provide physical satisfaction and energy but also offer mental nourishment, and [Wise Bar](https://www.trendhunter.com/trends/wild-west-chocolate) helps to meet the demand for such snacks by making bars infused with [multi-benefit functional mushrooms](https://www.trendhunter.com/trends/spacegoods-gummies). Wise Bar's nourishing, all-organic, energy-boosting snack bars are ready to be savored in varieties like Lemon Ginger, made with a base of dates and nut butter, crystallized ginger and oats, plus lion's mane and cordyceps. As the brand notes, "with 3000mg of functional mushrooms, our bars nearly double industry norms without sacrificing amazing taste." This [plant-based snack bar](https://www.trendhunter.com/trends/mosh-snack-bars) also highlights ashwagandha and MCT as ingredients for elevating energy and supporting the body's experience of stress. In the Functional Food or Beverage category of the Natural Products Expo West NEXTY Awards 2024, Wise Bar's Lemon Ginger flavor is a finalist. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 69% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Multi-benefit Functional Mushrooms:** Incorporating a variety of functional mushrooms into snacks for enhanced physical and mental nourishment presents an opportunity for innovative product development. - **Ashwagandha and MCT Infusions:** Utilizing ingredients like ashwagandha and MCT oil to boost energy levels and support stress management in snack bars showcases potential for unique flavor combinations and health benefits. - **Natural Products Expo West NEXTY Awards:** Recognition of Wise Bar's Lemon Ginger flavor as a finalist in the Functional Food or Beverage category signifies a growing trend towards plant-based, energy-boosting snacks with innovative ingredients. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the demand for functional and nutritious snacks by incorporating multi-benefit mushrooms and other innovative ingredients. - **Health and Wellness:** The health and wellness industry has the opportunity to explore the benefits of ashwagandha, MCT oil, and functional mushrooms in snack products to cater to consumers seeking holistic nourishment. - **Natural Products Awards:** The natural products industry can leverage the recognition of innovative snack bars at prestigious awards ceremonies to drive consumer interest in plant-based, energy-boosting options. ## Related on Trend Hunter - [Mushroom Protein Bars](https://www.trendhunter.com/trends/mushroom-protein-bar.md) - [Stress Relief Snack Bars](https://www.trendhunter.com/trends/refrigerated-nutrition-bars.md) - [Adaptogenic Dark Chocolates](https://www.trendhunter.com/trends/limited-edition-dark-chocolate.md) - [Adaptogenic Plant Protein Bars](https://www.trendhunter.com/trends/superfood-plant-based-protein-bar.md) - [Functional Mushroom-Infused Chocolates](https://www.trendhunter.com/trends/chocolate-truffle-bars.md) - [Functional Mushroom Chocolates](https://www.trendhunter.com/trends/mycoday.md) - [Functional Granola Snacks](https://www.trendhunter.com/trends/functional-granola.md) - [Functional Mushroom Soft Chews](https://www.trendhunter.com/trends/superfood-soft-chews.md) - [Functional Mushroom Drinks](https://www.trendhunter.com/trends/yay-mushrooms.md)