# Nutritious Weekly Meal Subscriptions Wise Apple is a Service Made for Kids and Adults Alike By Mishal Omar | Published 2018-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wise-apple References: [getwiseapple](https://www.getwiseapple.com/) Adults who work in office environments, or who have kids that require [healthy lunch options](https://www.trendhunter.com/trends/healthy-meal-delivery-service) while they're at school, can turn to Wise [Apple](https://www.trendhunter.com/trends/nutritiontracking-app) for nutritious foods. The brand offers different menus every week, or allows users to [curate their own meals](https://www.trendhunter.com/trends/kitchen-savvy-app2) for themselves or their children – based on nutritional needs, preferences and restrictions. Examples of lunch items include the Turkey & Cheese Please dish that contains cheese and crackers, tomatoes, meat, and a small dessert, along with the Veggie Chow Down which contains a stir fry, falafel, tomatoes and more. The products are free of nuts and common allergies, and aim to be both delicious and nutritious. Wise Apple is well-suited for professionals and children who require simple and healthy sustenance throughout the day. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Nutritious Meal Subscription Services:** The rise of meal subscription services that offer customizable and healthy meal options for professionals and children alike presents an opportunity for disruptive innovation in the food industry. - **Customizable Meal Plans Based on Nutritional Needs:** The popularity of customizable meal plans based on dietary restrictions and preferences is growing, presenting a need for disruptive innovation in the meal delivery industry. - **Allergy-friendly Meal Options:** The demand for allergy-friendly meal options that are both tasty and nutritious presents an opportunity for disruptive innovation in the food industry. ### Industries Being Reshaped - **Meal Delivery:** The growth of the meal delivery industry and the demand for customizable, healthy meals presents an opportunity for disruptive innovation in the food industry. - **School Lunch Programs:** The need for healthy, appealing lunch options for children in school presents an opportunity for disruptive innovation in the food industry. - **Office Meal Services:** As more professionals opt for healthy meal options at work, the demand for customizable and nutritious office meal services presents an opportunity for disruptive innovation in the food industry. ## Related on Trend Hunter - [Snackable Back-to-School Lunches](https://www.trendhunter.com/trends/lunchers.md) - [Plant-Based Lunch Kits](https://www.trendhunter.com/trends/mighty-yum.md) - [Kid-Friendly Stacked Lunches](https://www.trendhunter.com/trends/lunchables-1.md) - [Chef-Curated Meal Subscriptions](https://www.trendhunter.com/trends/upmeals.md) - [Subscription-Based Food Delivery Services](https://www.trendhunter.com/trends/fresh-meal-plan.md) - [Veggie-First Children's Meals](https://www.trendhunter.com/trends/lil-gourmets.md) - [Brain-Boosting Applesauce Snacks](https://www.trendhunter.com/trends/brain-squeezers.md) - [Smart Food Diaries](https://www.trendhunter.com/trends/smart-food-diary.md) - [Adult-Sized Lunchables](https://www.trendhunter.com/trends/dietz-watson1.md)