# Waffle-Infused Cashew Butters Fit Butters Wisconsin® Classic Custard Cashew Butter is Tasty By Michael Hemsworth | Published 2025-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wisconsin-classic-custard-cashew-butter References: [source86](https://source86.com/fit-butters-wisconsin-custard-cashew-butter-launch/) & [fitbutters](https://fitbutters.com/)  [Fit Butters](https://www.trendhunter.com/trends/fit-butters) Wisconsin® Classic Custard Cashew Butter has been announced in celebration of the [Wisconsin Badgers'](https://www.trendhunter.com/trends/wisconsin-cheese-wedges-of-love) football season to offer consumers a delicious way to mark the occasion. The product is crafted with a base of dry-roasted cashews that are blended with vanilla custard-flavored whey protein isolate, coconut oil and real pieces of waffle cones. The result is a rich, nutty and satisfying product perfect for being used on a wide range of recipes including breakfasts, lunches and snacks. Fit Butters Wisconsin® Classic Custard Cashew Butter is made in the USA in small batches to ensure quality and is being launched now on the brand's website. Shoppers can also find it on [Amazon](https://www.trendhunter.com/trends/native-fuel-whey-protein), at select retailers and at pop-up events in Madison, Wisconsin. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 48% | Activity: 57% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Whey Protein Innovations:** Incorporating vanilla custard-flavored whey protein isolate into nut butters represents a new frontier for high-protein snack options. - **Gourmet Nut Butters:** The fusion of waffle cones with cashew butter highlights the rising consumer demand for gourmet and unique flavor combinations in spreads. - **Regional-themed Foods:** Products like Wisconsin® Classic Custard Cashew Butter tap into a growing trend of regionally-inspired foods that celebrate local pride and culture. ### Where This Applies - **Specialty Food Products:** The creation of specialized nut butters signals continued growth and innovation within the specialty food products industry. - **E-commerce Food Sales:** Launching niche food products like waffle-infused cashew butters on platforms like Amazon reflects a broader trend towards diverse offerings in e-commerce food sales. - **Sports-themed Merchandise:** Football season-inspired food items cater to sports fans and align with the expanding industry of sports-themed consumer products. ## Related on Trend Hunter - [Childhood Cereal Nut Butters](https://www.trendhunter.com/trends/fit-butters.md) - [Whey-Boosted Peanut Butters](https://www.trendhunter.com/trends/fitcream.md) - [Powdered Nut-Based Butters](https://www.trendhunter.com/trends/pb2-cashew-powder.md) - [High-Protein Nut Butters](https://www.trendhunter.com/trends/high-protein-nut-butter.md) - [Meta Cashew Snacks](https://www.trendhunter.com/trends/cashew-butter-cashews.md) - [Sprinkle-Infused Nut Butters](https://www.trendhunter.com/trends/marzipan-with-sprinkles-nut-butter.md) - [Protein Peanut Butters](https://www.trendhunter.com/trends/protein-peanut-butter.md) - [Blue Superfood Nut Butters](https://www.trendhunter.com/trends/creamy-cashew-butter.md) - [Creamy Cashew Butter Bars](https://www.trendhunter.com/trends/cashew-butter-bar.md)