# Forestry Inns WISA Wooden Design Hotel is Made From Native Finnish Wood By Christina Butty | Published 2009-08-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wisa-wooden-design-hotel References: [dezeen](http://www.dezeen.com/2009/08/06/wisa-wooden-design-hotel-by-pieta-linda-auttila/#more-36106) & [wisa24](http://www.wisa24.com/hotel/) This WISA Wooden Design Hotel is located in Helsinki, Finland. Created by architect Pieta-Linda Auttila, the WISA Wooden Design Hotel is made of [pine, spruce and birch](https://www.trendhunter.com/trends/common-woods) native to Finland. UPM Kymmene, a [Finnish forest products brand](https://www.trendhunter.com/trends/finnish-design-export), commissioned this hotel. It also features an interesting view, with one side facing the sea, while the other looks at the city. The WISA Wooden Design Hotel has both [sleeping and living areas](https://www.trendhunter.com/trends/puro-hotel). **Implications** - Modern consumers are looking for products that feature a green aspect. Customers with fast-paced lifestyles seek out ways to protect the planet through everyday items with an eco-conscious element. In order to get involved with the environmentally friendly sphere, companies could focus on this desire to stay in touch with nature. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 71% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Green Products:** Companies can capitalize on consumers' desire for eco-conscious items by developing and promoting green products. - **Eco-friendly Tourism:** There is an opportunity to cater to environmentally conscious travelers by offering eco-friendly accommodations and experiences. - **Native Material Design:** Using native materials in design projects can appeal to consumers seeking a connection to local culture and sustainability. ### Sectors Adopting This - **Hospitality:** The hospitality industry can innovate by incorporating eco-friendly practices and offering accommodations that prioritize sustainability. - **Woodworking:** Woodworking industries can adopt sustainable practices and promote the use of native wood to meet the growing demand for eco-conscious materials. - **Construction:** Construction companies can explore the use of native materials like wood in their projects to create sustainable and visually appealing structures. ## Related on Trend Hunter - [Wooden Traditional Finnish Homes](https://www.trendhunter.com/trends/espoo-house.md) - [Mass-Timber Expansive Buildings](https://www.trendhunter.com/trends/katajanokan-laituri.md) - [Nature-Inspired Brick Properties](https://www.trendhunter.com/trends/populus-seattle.md) - [Sustainable Timber-Made Toilets](https://www.trendhunter.com/trends/woodio-block-toilet.md) - [19th-Century Mansion Hotels](https://www.trendhunter.com/trends/birch-selsdon.md) - [Wood-Cladding Grand Hotels](https://www.trendhunter.com/trends/grand-emily.md) - [Modular Wooden Holiday Homes](https://www.trendhunter.com/trends/piil.md) - [Timber Log-Crafted Cultural Centers](https://www.trendhunter.com/trends/monio-school-and-cultural-centre.md) - [Nature-Inspired Hotel Furniture](https://www.trendhunter.com/trends/eriksberg-collection.md)