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# Chic Steel Cable Handbags
The 'Wiro' Bag Has an Unlikely Brutalist Finish

By Michael Hemsworth | Published 2018-11-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wiro-bag
References: [yankodesign](http://www.yankodesign.com/2018/11/14/the-wiro-bag-refined-style-redefined-sturdiness/) & [indiegogo](https://www.indiegogo.com/projects/wiro-bag-the-most-unique-handbag-in-the-market#/)

The 'Wiro' bag is an unexpectedly strong accessory for men and women alike that sports a demure style with ample durability to make it perfect for demanding lifestyles.

The bag features a main body that is crafted from leather, while the [top handles](https://www.trendhunter.com/trends/no-budget-bag) are crafted from stainless steel cables that you would find keeping a suspension bridge in place. This adds inherent durability along with a masculine aesthetic that makes it perfect for storing business essentials as you head to and from the office.

The 'Wiro' bag has been designed by Kristof Huszar, Vanda Huszar-Polusa and Maruan Najdeh, and comes backed by a two-year warranty for the [leather portion](https://www.trendhunter.com/trends/carl-friedrik-4) while the steel handles are sure to last a lifetime.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 59% | Activity: 42% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Durable Accessories:** The 'Wiro' bag showcases the trend of durable accessories that combine style with functionality for demanding lifestyles.
- **Masculine Aesthetic:** The bag's stainless steel cable handles tap into the trend of incorporating masculine aesthetics in fashion accessories.
- **Hybrid Materials:** The combination of leather and steel cables in the 'Wiro' bag represents the trend of using unconventional, hybrid materials in product design.

### Who This Affects Most

- **Fashion Accessories:** The 'Wiro' bag's innovative design presents an opportunity for growth and disruption in the fashion accessories industry.
- **Luxury Goods:** The luxurious and durable features of the 'Wiro' bag offer a disruptive innovation opportunity within the luxury goods market.
- **Business and Professional Products:** The bag's functionality and stylish appeal make it a potential disruptive innovation in the business and professional products industry.

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