# High-End Sustainable Shades Lily Cole's Wires Glasses Collection is Eco-Friendly and Italian-Made By Madison Mackay | Published 2018-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wires-glasses References: [hypebae](https://hypebae.com/2018/7/lily-cole-wires-sustainable-eyewear-sunglasses-brand-selfridges) & [wiresglasses](https://wiresglasses.com/) High-end designer Lily Cole created the new Wire Glasses collection -- a line of eyewear that combines the designer's love for fashion with her advocacy for sustainability. Made in collaboration with Yair Neuman, the new collection was created to shift how [eyewear is both worn and made](https://www.trendhunter.com/trends/culture-refined) through the use of innovative materials and an eco-friendly design. The unisex line is completely handmade by a family business in Italy with 3D printing technology to produce frames and lens rims to result in less waste. Offering circular silhouettes, tinted yellow lenses, teardrop styles and a futuristic half-moon shape, the [new collection is fashion-forward yet timeless](https://www.trendhunter.com/trends/signature-eyewear-collection) to match any outfit. Lily Cole's Wire Glasses collection is available online to promote a sustainable way of shopping without lacking any style. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 72% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Eyewear:** Creating stylish and sustainable eyewear by using innovative materials and an eco-friendly design. - **Handmade Luxury Goods:** Offering high-end, luxury goods that are sustainably produced with the use of innovative technology. - **Circular Fashion:** Designing fashion-forward clothing and accessories that are timeless and can be worn for seasons to come. ### Industries Being Reshaped - **Eyewear:** Providing a sustainable solution to the fashion industry's waste problem by using technology that produces less waste and offering chic designs. - **Luxury Fashion:** Incorporating sustainable materials and production methods to create eco-friendly luxury goods. - **Fashion Retail:** Carrying sustainable and high-quality luxury goods that do not compromise on style. ## Related on Trend Hunter - [Eco-Friendly Eyewear Collections](https://www.trendhunter.com/trends/material-matters-collection.md) - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md) - [Stylish Everyday Frames](https://www.trendhunter.com/trends/zenni-optical-introduced.md) - [Conscious Eyewear Capsules](https://www.trendhunter.com/trends/mondottica.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Vintage-Inspired Eyewear Collections](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md)