# Coffee Chain Phone-Charging Starbucks is Rolling Out Wireless Charging Mats Across American Stores By Alyson Wyers | Published 2014-06-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/wireless-charging-mats References: [designtaxi](http://designtaxi.com/news/366386/Starbucks-To-Roll-Out-Wireless-Charging-Mats-In-Stores/) & [news.starbucks](http://news.starbucks.com/news/national-rollout-of-wireless-charging-by-duracell-powermat-begins-in-starbu) If you've ever been out to coffee with a friend and had your phone die, the new [Starbucks](https://www.trendhunter.com/trends/starbucks-and-doordash) wireless charging mats will appeal to you. The coffee chain recently announced they will be teaming up with [Duracell](https://www.trendhunter.com/trends/duracell-m150-portable-power-station) Powermat to roll out wireless charging mats on a national scale, starting with the San Francisco Bay area. Customers will be able to place their smartphones on compatible 'Powermat Spots' to wirelessly charge their devices for free. A few stations already exist in Boston and San Jose where people are charging phones and grabbing coffee. An updated list of where the wireless charging mats will be available next can be found online. Other promising markets outside the United States can expect to see this free phone-charging feature in Starbucks stores in 2015. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Wireless Charging:** The adoption of wireless charging mats in coffee chains presents an opportunity for businesses to provide convenient and hassle-free charging options. - **Mobile Device Integration:** The integration of wireless charging mats in coffee shops highlights the growing trend of seamlessly incorporating technology into everyday experiences. - **Customer Experience Enhancement:** The introduction of wireless charging mats in Starbucks stores exemplifies the importance of enhancing customer experience by offering innovative and practical solutions. ### Who This Affects Most - **Coffee Chains:** The deployment of wireless charging mats in coffee chains indicates the potential for the coffee industry to leverage technological advancements to attract and retain customers. - **Consumer Electronics:** The increasing availability of wireless charging mats in public spaces creates opportunities for the consumer electronics industry to develop and market compatible devices. - **Power Solutions:** The partnership between Starbucks and Duracell Powermat showcases the need for power solution providers to invest in wireless charging technologies and expand their market reach. ## Related on Trend Hunter - [Wireless Charging Solutions](https://www.trendhunter.com/trends/freepower.md) - [Smartphone-Charging Lemonade Cups](https://www.trendhunter.com/trends/panera-charged-up-cup.md) - [Kitchen Counter Wireless Charging](https://www.trendhunter.com/trends/freepower-1.md) - [Angular Wireless Charging Platforms](https://www.trendhunter.com/trends/wireless-charging-platform.md) - [Furniture-Embedded Discreet Charging Stations](https://www.trendhunter.com/trends/discreet-charging-station.md) - [QSR Charging Stations](https://www.trendhunter.com/trends/chargenet.md) - [Future-Facing Charging Concepts](https://www.trendhunter.com/trends/wireless-charger-concepts.md) - [Automotive Wireless Phone Chargers](https://www.trendhunter.com/trends/automotive-wireless-phone-charger.md) - [Wireless Phone-Charging Mounts](https://www.trendhunter.com/trends/qi2-wireless-car-charger.md)