# Referential Charging Accessory Ads IKEA's Wireless Charging Lamp Ads Make Reference to Apple By Laura McQuarrie | Published 2017-09-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wireless-charging-lamp References: [adweek](http://www.adweek.com/creativity/ikea-piggybacks-on-apple-with-playful-ads-for-its-wireless-charging-furniture/) & [ikea](http://www.ikea.com/ca/en/) Following the announcement from [Apple](https://www.trendhunter.com/trends/apples-miss-you) that wireless charging will be available on the iPhone X, [IKEA](https://www.trendhunter.com/trends/sjmrke-charger) released a fun series of ads for its wireless charging lamp that toss in references to the tech giant. Although IKEA launched several [wireless charging accessories](https://www.trendhunter.com/trends/wireless-charging-accessories) years ago, complications have prevented this technology from being widely integrated into mobile devices. While some of the ads feature images of real apples with a bite taken out of it—just like the Apple logo—others favor bold blocks of text that say: "Apple juice" or "Siri, what lamp should I buy?" IKEA is no stranger to integrating pop culture into its marketing messages. Earlier this year, IKEA released a step-by-step guide to turning one of its faux rugs into a Game of Thrones cape, as well as tips on differentiating IKEA Frakta from a high-end designer lookalike. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 85% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Wireless Charging Accessories:** Opportunity for businesses to develop and market innovative wireless charging accessories for mobile devices. - **Integrating Pop Culture:** Businesses can capitalize on the trend of integrating pop culture references into marketing messages to engage consumers. - **Differentiating Lookalikes:** Opportunity for businesses to educate consumers on how to differentiate between genuine products and high-end designer lookalikes. ### Industries Being Reshaped - **Consumer Electronics:** Disruptive innovation opportunities for businesses to create and improve wireless charging accessories for smartphones and other mobile devices. - **Marketing and Advertising:** Opportunity for companies to incorporate pop culture references into their marketing strategies to capture consumer attention and increase brand awareness. - **Retail:** Businesses can provide guidance and educational resources to help consumers identify genuine products from designer lookalikes, boosting customer trust and loyalty. ## Related on Trend Hunter - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Computer-Inspired Smartphone Chargers](https://www.trendhunter.com/trends/g4-charger.md) - [Relaxing Smartphone Chargers](https://www.trendhunter.com/trends/stem-wireless-charger-lamp.md) - [Magnetic Charging Lamps](https://www.trendhunter.com/trends/spot-on-charger.md) - [Miniature Phone Beds](https://www.trendhunter.com/trends/phone-sleep.md) - [Branded Lamp Speakers](https://www.trendhunter.com/trends/vappeby.md) - [Smart Ambient Lighting](https://www.trendhunter.com/trends/ikea-varmblixt-smart-lights.md) - [Next-Level Charging Accessories](https://www.trendhunter.com/trends/nextlevel-charging-accessories.md) - [Wireless Device Chargers](https://www.trendhunter.com/trends/wireless-device-charger.md)