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# Wireless Activity Trackers
The Pulse Wireless Activity Tracker Improves the Fitness Experience

By Paul Maccarone | Published 2013-08-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wireless-activity-tracker
References: [fancy](http://fancy.com/things/418939091141270001/Pulse-Wireless-Activity-Tracker-by-Withings) & [withings](http://www.withings.com/en/pulse)

Being able to monitor your exercise is an important aspect of fitness, and the Pulse wireless activity tracker from 'Withings' allows that and so much more. The sleek minimalist design features a solid black base with a stunning blue digital display.

The wireless activity tracker allows you to measure your steps, calories burned, elevation, heart rate, distance and even your [sleep quality](https://www.trendhunter.com/trends/garmin-index-sleep-monitor). The digital OLED display is also a touch-screen, so changing your settings is incredibly easy to do. The tracker will also act as a database as it holds up to two weeks of your activity history. With Bluetooth 4.0 connectivity and a downloadable app for both [Apple](https://www.trendhunter.com/trends/apple-health-tracker) and Android devices, you'll always be connected to your latest fitness activity.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 18% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Wireless Activity Tracking:** The popularity of activity trackers is growing, creating opportunities for companies to innovate with increased accuracy and new features for these wireless devices.
- **OLED Touch-screen Displays:** Incorporating OLED touch-screens into wearable technology could revolutionize the way people interact with their devices and create new opportunities for functionality and user experience.
- **Bluetooth 4.0 Connectivity:** Improving Bluetooth connectivity in wearable technology could lead to better integration with other devices and enable data sharing on a larger scale.

### Who This Affects Most

- **Fitness and Wellness:** The fitness industry can capitalize on the popularity of wireless activity trackers through product innovation and promotion of health and fitness lifestyles.
- **Technology and Consumer Electronics:** The consumer electronics industry has the opportunity to innovate activity tracker devices with advanced technologies, features, and designs.
- **Mobile Application Development:** The growth of wireless activity tracker technology provides opportunities for mobile app developers to create new applications and capabilities for monitoring health and fitness data.

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