# Celebrity Search Engines MC Hammer's ‘WireDoo' Allows for Deeper Findings Online By Meghan Young | Published 2011-10-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wiredoo References: [mashable](http://mashable.com/2011/10/19/wiredoo/) & [wiredoo](http://wiredoo.com/global/signup.html) MC Hammer has created his own search engine dubbed ‘WireDoo.’ Supposedly, WireDoo will focus on [deep searching](https://www.trendhunter.com/trends/gigabrain), unlike other search engines available today. Debuting WireDoo during the Web 2.0 Summit in San Francisco, the rapper and entrepreneur explains that other search engines built on links and keywords are not up to the task of relationship searches, which serve to connect keywords to related topics. WireDoo will do just that. Its tagline states, “Search once and see what’s related.” Although [Google](https://www.trendhunter.com/trends/youcom) does take into account keyword relationships, WireDo makes it a priority. Although currently in pre-beta stages, WireDoo is collecting a database of people who are interested in test driving this budding search engine. The question is, can this device surpass the power of Google? ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 4% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Deep Searching:** WireDoo focuses on deep searching, connecting keywords to related topics. - **Relationship Searches:** WireDoo prioritizes relationship searches, connecting keywords to related topics. - **Keyword Relationships:** WireDo makes keyword relationships a priority in search results. ### Where This Applies - **Search Engines:** The search engine industry can explore deep searching as a disruptive innovation opportunity. - **Technology:** The technology industry can leverage relationship searches as a disruptive innovation opportunity. - **Data Collection:** The data collection industry can capitalize on keyword relationships as a disruptive innovation opportunity. ## Related on Trend Hunter - [Multi-Source Search Engines](https://www.trendhunter.com/trends/youcom.md) - [Privacy AI Searches](https://www.trendhunter.com/trends/deepfind.md) - [AI Pattern Search Engines](https://www.trendhunter.com/trends/zoomsearch-10.md) - [Mystery Search Engines](https://www.trendhunter.com/trends/mystery-search.md) - [Privacy Search Engines](https://www.trendhunter.com/trends/nool-quest.md) - [AI Search Engines](https://www.trendhunter.com/trends/oso-ai.md) - [App-Integrated Search Tools](https://www.trendhunter.com/trends/you-com.md) - [Semantic Search Engines](https://www.trendhunter.com/trends/semantic-search-engine.md) - [Unified AI Searches](https://www.trendhunter.com/trends/memfree1.md)