# Lightly Peated Whiskeys White Peak Distillery Launches Its First SIngle Malt Whiskey, Wire Works By Niko Pajkovic | Published 2022-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wire-works References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2022/01/new-derbyshire-distillery-launches-its-first-whisky/) & [derbyshiredistillery](https://www.derbyshiredistillery.com/)  [White Peak Distillery](https://www.trendhunter.com/trends/white-oak), a whiskey distillery owned by Derbyshire, has announced the launch of [Wire Works](https://www.trendhunter.com/trends/wire-works-bourbon-barrel), the brand's [first single malt](https://www.trendhunter.com/trends/selected-whiskeys), non-age statement whiskey. The new single malt consists of a mix of 80% un-peated malted barely from Derbyshire, and 20% peated malted barley from Scotland. According to the Distillery's owners -- husband-and-wife duo Max and Claire Vaughan -- the whiskey took a full year of experimentation to develop. “We spent a year researching different proportions of peated and unpeated barleys to come up with where we’ve landed,” explained the couple in a recent press statement. The expression itself is said to present a complex, fruit-forward flavor profile that conjures the tastes of vanilla, chocolate, orange peel, toffee, and roasted malt. Image Credit: Derbyshire Distillery ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 62% | Activity: 95% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Peated-non-peated Whiskey Blends:** The trend towards experimenting with different proportions of Peated and Non-Peated Barley to create a new category of whiskey presents an opportunity for whiskey brands to offer a unique flavor profile to consumers. - **Non-age Statement Whiskey:** The trend of launching Non-Age Statement Whiskey presents an opportunity for whiskey brands to cater to a younger generation of whiskey drinkers who are more open to experimentation and don't care much about the age of whiskey. - **Small-batch Whiskey:** The trend of producing high-quality Whiskey in small batches presents an opportunity for whiskey distilleries to offer a unique and premium product to consumers. ### Where This Applies - **Craft Distilleries:** The trend towards experimentation with different ingredients and aging techniques presents an opportunity for craft distilleries to launch unique and premium whiskey products. - **Alcohol Beverage Companies:** The trend of launching Non-Age Statement whiskey presents an opportunity for alcohol beverage companies to cater to a younger generation of whiskey drinkers and capitalize on the growth in the whiskey market. - **Hospitality Industry:** The trend of producing small-batch, high-quality whiskey presents an opportunity for the hospitality industry to offer unique and premium whiskey products on their menu, catering to a discerning customer base. ## Related on Trend Hunter - [Bourbon Barrel-Aged Whiskeys](https://www.trendhunter.com/trends/wire-works-bourbon-barrel.md) - [Mountain-Aged Malt Whiskeys](https://www.trendhunter.com/trends/grand-teton-distillery-1.md) - [Raw High-ABV Whiskeys](https://www.trendhunter.com/trends/single-origin-new-make-spirit-distillers-cut.md) - [Peated American Bourbons](https://www.trendhunter.com/trends/peated-bourbon.md) - [Single Malt Whiskeys](https://www.trendhunter.com/trends/yellowstone-single-malt-whiskey.md) - [Meticulously Blended Malt Whiskeys](https://www.trendhunter.com/trends/bimber-distillery.md) - [Community-Owned Whiskey Labels](https://www.trendhunter.com/trends/glenwylis.md) - [Limited-Edition Father's Day Whiskeys](https://www.trendhunter.com/trends/diamond-peak.md) - [Luxuriously Combined Whiskies](https://www.trendhunter.com/trends/straight-wheat-whiskey.md)