# Electrified Espresso Cups The Wire Coffee Mug Holds Your Liquid Form Morning Jolt By Amelia Roblin | Published 2013-10-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wire-coffee-mug References: [designspotter](http://www.designspotter.com/product/2013/10/Wired-COFFEE-MUG.html) & [rocketdesign.it](http://www.rocketdesign.it/wordpress/?project=wired-coffee-mug) How do you feel after drinking your [morning cup of coffee](https://www.trendhunter.com/trends/temperature-control-smart-mug)? Does it make you feel like you're finally powering up? The Wire Coffee Mug captures this boost of a feeling with a playful design that's electrically inspired. Rocket Design has served up this playful piece of crockery by Italian designers Marco Fanelli, Luca Bregoli and Filippo Biagi. Fundamentally, it's your typical [white ceramic coffee cup](https://www.trendhunter.com/trends/unavela), formed to take a cylindrical shape, yet it's been amplified with an unexpected handle. Just beneath the brim, the unconventional handgrip connects to the vessel; it curves down and inwards but remains detached. This part of the Wire Coffee Mug was modeled after an audio plug, or another similar sort of [electrical cable](https://www.trendhunter.com/trends/electric-portable-espresso-machine). It features a brightly colored cord casing and the word POWER written below its connection point. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 23% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What's Driving This Trend - **Electric-inspired Design:** Businesses across various industries can implement creative electric-inspired designs to bring a unique twist to their products and appeal to younger demographics. - **Playful Handles:** Companies can look to incorporate playful and unconventional handles in their product designs to add an element of creativity and differentiation in the market. - **Ceramic Innovation:** The ceramic industry can explore new design innovations like the Wire Coffee Mug to keep up with changing consumer preferences and stand out in the market. ### Who This Affects Most - **Drinkware:** The drinkware industry can experiment with unique designs like the Wire Coffee Mug to appeal to younger consumers seeking personalized and quirky products. - **Kitchenware:** Companies in the kitchenware industry can incorporate unique and electric-inspired designs, like the Wire Coffee Mug, to add innovation and enhance their product offerings. - **Home Decor:** Home decor businesses can look to incorporate playful designs like the Wire Coffee Mug to add interest and personality to their products. ## Related on Trend Hunter - [Magnetic Battery Heated Mugs](https://www.trendhunter.com/trends/smart-coffee-mug.md) - [Bell-Shaped Coffee Mugs](https://www.trendhunter.com/trends/mario-mug.md) - [Power Bank Cup Warmers](https://www.trendhunter.com/trends/cup-warmer.md) - [Temperature-Regulating Coffee Mugs](https://www.trendhunter.com/trends/cauldryn-coffee-pro.md) - [Handle-Free Coffee Mugs](https://www.trendhunter.com/trends/pinch-hold.md) - [Sensor-Packed Smart Mugs](https://www.trendhunter.com/trends/nextmug.md) - [Character Coffee Makers](https://www.trendhunter.com/trends/the-moky.md) - [Smart Temperature Control Mugs](https://www.trendhunter.com/trends/smart-temperature-control-technology.md) - [Cordless Espresso Machines](https://www.trendhunter.com/trends/rok-espresso-maker.md)