# Functionally Boosted Iced Teas Wipeout Tea Has Added Caffeine and B Vitamins in Three Flavors By Michael Hemsworth | Published 2026-08-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wipeout-tea References: [bevnet](https://www.bevnet.com/news/2026/new-beverages-c4-free-rein-embrace-protein-califia-goes-bananas) & [drinkwipeout](http://drinkwipeout.com/)  Wipeout Tea has been developed by Wipeout Beverages as the latest creation from the Texas-based refreshment brand that takes a functional approach to a classic beverage. The drink range consists of [iced teas in 16-ounce cans](https://www.trendhunter.com/trends/awesome-iced-tea) that have been boosted with additional caffeine and B vitamins to give them an energy drink-like formulation with no carbonation. The beverages come in Unsweetened Black Tea, Sweet Tea and Half-Pipe Lemonade + Tea flavor options, which each have 160mg of caffeine and various vitamins for enhancing energy. Wipeout Tea takes a functional approach to the alt energy market and speaks to a shift away from [traditional coffee-based beverages and energy drinks](https://www.trendhunter.com/trends/unconform) as consumers seek out a seasonally appropriate option for boosting their alertness. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 54% | Activity: 49% | Freshness: 83% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Functional Iced Tea:** Classic ready-to-drink teas are being reformulated with caffeine and vitamins, creating room for wellness-positioned refreshment that bridges everyday hydration and energy support. - **Non-carbonated Energy:** Energy-seeking consumers are showing interest in smoother, still beverages that avoid the intensity of traditional carbonated energy drinks while retaining performance-focused benefits. - **Seasonal Alertness Drinks:** Warm-weather beverage occasions are expanding into functional formats, allowing chilled tea and lemonade hybrids to compete with coffee as refreshing sources of sustained alertness. ### Who This Affects Most - **Ready-to-drink Beverages:** Canned drink brands can differentiate through functional ingredient stacks that transform familiar formats into convenient energy-enhancing alternatives. - **Energy Drinks:** The category is fragmenting beyond high-sugar, carbonated formulas as tea-based products introduce gentler taste profiles and broader lifestyle appeal. - **Tea and Coffee:** Traditional brewed beverage segments are converging with performance nutrition, opening pathways for caffeine-led innovation outside conventional café and hot-drink rituals. ## Related on Trend Hunter - [Functional Electrolyte Energy Drinks](https://www.trendhunter.com/trends/unwell-energy-drinks.md) - [Functional Lemonade Beverages](https://www.trendhunter.com/trends/functional-lemonade-beverages.md) - [Functional Dissolving Teas](https://www.trendhunter.com/trends/veryvery-good-tea.md) - [Functional Canned Lemonades](https://www.trendhunter.com/trends/lemonade-trio.md) - [Functional Bottled Tea Beverages](https://www.trendhunter.com/trends/evolution-fresh-organic-teas.md) - [Fizz-Free Fruit-Sweetened Teas](https://www.trendhunter.com/trends/spindrift-tea.md) - [Slushie-Inspired Functional Energy Beverages](https://www.trendhunter.com/trends/lucky-energy1.md) - [Fruity Functional Energy Pouches](https://www.trendhunter.com/trends/functional-energy-pouches.md)