# Seasonal Couture Sweaters The Wintour is Coming Sweater Warns of an Impending Cold Front By Vasiliki Marapas | Published 2014-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wintour-is-coming References: [shop.nylon](http://shop.nylon.com/collections/whats-new/products/wintour-is-coming) & [petalsandpeacocks](http://www.petalsandpeacocks.com/) The 'Wintour is Coming' sweater by Petals and Peacocks reads, "[Spring & Summer & Fall](https://www.trendhunter.com/trends/laolao-studios) & Wintour" across the front. The curious way of spelling winter is, of course, an ode to Anna Wintour. The Editor-in-Chief of American [Vogue](https://www.trendhunter.com/trends/forever-care) for 26 years, Wintour has a reputation for ruling with an iron fist. It's even rumored that Meryl Streep's chilly character in the Devil Wears Prada was originally inspired by Wintour. Brrr! You don't get to the top being warm and friendly, that's for sure. And it'll no doubt be a cold day in Hell before Wintour gives up her position on the throne. You can pay your respects to the ice-cold Queen of Fashion by donning the [Wintour is Coming sweater](https://www.trendhunter.com/trends/arty-knitwear). ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 33% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashion Parodies:** As parodying luxury labels is becoming popular, designers can incorporate humor into their clothing lines to cater to a younger, more humorous demographic. - **Satirical Statements:** Satirical statements on clothing are becoming prevalent, signifying the importance of incorporating clever wordplay into fashion designs. - **Seasonal Wordplay:** Seasonal wordplay on tops and sweaters can be a hit among consumers who are looking for statement pieces that express their sense of humor. ### Sectors Adopting This - **Fashion:** Fashion designers can tap into the growing trend of incorporating clever wordplay on clothing to create statement pieces that appeal to a younger audience. - **Merchandising:** Merchandisers can explore the trend of pop culture references on clothing to produce items that cater to a growing market that enjoys out-of-the-box and satirical statements on clothing. - **E-commerce:** E-commerce retailers can target a new audience by featuring fashion pieces that incorporate witty statements or wordplay, creating unique brand identities that resonate with consumers looking for clothes that express their sense of humor. ## Related on Trend Hunter - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Handcrafted Fall Knitwear](https://www.trendhunter.com/trends/atelier-solana.md) - [Oversized Winter Fashion Collections](https://www.trendhunter.com/trends/american-symphony.md) - [Playful Designer Knitwear Series](https://www.trendhunter.com/trends/uniqlo-and-anya-hindmarch.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [In-Between Seasonal Apparel](https://www.trendhunter.com/trends/laolao-studios.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)