# Au Naturale Athletics 'Winter's Children' Spread in Vice Magazine Showcases Risque Snowboarding By Allison Love | Published 2010-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/winters-children References: [viceland](http://www.viceland.com/int/v17n6/htdocs/snow-big-deal-450.php?page=11) The 'Winter's Children' photoshoot in Vice Magazine's June 2010 issue is all about your birthday suit. The spread features some brave souls [snowboarding down a mountain](https://www.trendhunter.com/trends/moncler-grenoble-xx-whitespace) wearing nothing but their skin! The risque ladies and men in the Winter's Children shoot are flying down a snow-covered mountain doing tricks and getting some serious air, all the while bearing their souls (and behinds) to the wind. I have a feeling there was more than one case of frostbite here, especially if there were some falls in the snow. Good thing they had those [serious wool blankets](https://www.trendhunter.com/trends/winter-heat-collection) to warm up their tushies! ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 26% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Nude Extreme Sports:** Opportunity for companies to innovate by creating adaptive protective gear for extreme sports where clothing is minimal or absent. - **Body-positive Marketing:** Disruptive opportunity for brands to embrace body positivity and challenge traditional beauty standards in their advertising campaigns. - **Extreme Sports Photography:** Emerging opportunity for photographers and equipment manufacturers to capture and showcase daring moments in extreme sports. ### Industries Being Reshaped - **Outdoor Sports Apparel:** Innovative chance for outdoor sports apparel companies to design protective gear that allows freedom of movement and minimal coverage. - **Advertising and Marketing:** Disruptive potential for advertising and marketing agencies to create inclusive campaigns that challenge societal norms and celebrate diversity. - **Photography and Camera Equipment:** Exciting potential for photographers and camera equipment manufacturers to develop specialized gear for capturing action-packed shots in extreme sports. ## Related on Trend Hunter - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Social Good Ski Initiatives](https://www.trendhunter.com/trends/nordica-unleashed-outreach.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Winter Weather Running Gear](https://www.trendhunter.com/trends/tracksmith-no-days-off-ndo-collection.md) - [Luxury Alpine Skiwear Collections](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection.md)