# Minty Fudge-Covered Cakes The New Wintermint Ding Dongs are Stuffed with a Mint Cream Filling By Katherine Pendrill | Published 2019-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wintermint-ding-dongs References: [delish](https://www.delish.com/food-news/g29108926/holiday-food-and-drinks-to-buy/?slide=2) & [instagram](https://www.instagram.com/p/B30kCtjl_9A/) Hot on the heels of the news that Hostess is releasing [Mint Chocolate Twinkies](https://www.trendhunter.com/trends/hostess-twinkies-candy), there are also reports that the brand is rolling out new Wintermint Ding Dongs. Hostess' new Wintermint Ding Dongs were recently spotted at [Walmart](https://www.trendhunter.com/trends/hostess-candy-wafers) by eagle-eyed snack lovers. The limited-edition snack cakes are described as "white chocolate golden cake with mint creamy filling." In other words, these bite-size snack cakes are fudgy on the outside, and minty on the inside. For a unique twist on the flavors, the brand suggests trying the snack cakes frozen. With 10 individually wrapped cakes per box, the new Wintermint Ding Dongs are a festive option for kids or a fun way for adults to indulge in a bit of [nostalgic snacking](https://www.trendhunter.com/trends/hostess-products). Image Credit: *@junkpickers.* ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 49% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Wintermint Snack Cakes:** Opportunities for other snack brands to capitalize on the trend of unique, seasonal flavors in traditional products, and expand the snack market with bite-sized, individualized servings that appeal to both kids and adults. - **Frozen Snack Cakes:** Potential for innovative presentations and serving suggestions to further enhance the sensory experience, provide consumers with new ways to enjoy their favorite snacks, and set brands apart from their competition. - **Limited-edition Snack Releases:** Opportunities for brands to build excitement and generate buzz around their products through limited-edition releases, keeping consumers engaged and loyal to the brand. ### Who This Affects Most - **Snack Foods:** Snack food companies can use these trends to innovate and introduce new flavors, presentations, and marketing strategies to keep consumers interested and drive sales. - **Seasonal Foods:** Producers and manufacturers of seasonal foods can expand their product lines to offer unique, limited-edition flavors that tap into the nostalgia of traditional treats while appealing to modern tastes. - **Confectionery Products:** Producers of confectionery goods can use these trends to develop new products and innovative flavors that combine unexpected tastes and textures for a unique sensory experience. ## Related on Trend Hunter - [Crispy Mint Chocolate Snacks](https://www.trendhunter.com/trends/hostess-crspy-minis.md) - [Halloween-Themed Cake Snacks](https://www.trendhunter.com/trends/creepy-caramel-ding-dongs.md) - [Seasonally Enhanced Snack Cakes](https://www.trendhunter.com/trends/hostess-cakes.md) - [Baking-Ready Snack Cake Wafers](https://www.trendhunter.com/trends/hostess-candy-wafers.md) - [Wintery Snack Cake Collections](https://www.trendhunter.com/trends/holiday-snack-cakes.md) - [Extra-Chocolatey Snack Cakes](https://www.trendhunter.com/trends/chocolate-lovers-twinkies.md) - [Mini Chocolate Bundt Cakes](https://www.trendhunter.com/trends/chocolate-drizzle-baby-bundts.md) - [Snack Cake-Flavored Lattes](https://www.trendhunter.com/trends/hostess.md) - [Peppermint Chocolate Chip Cakes](https://www.trendhunter.com/trends/andes-peppermint-chocolate-chip-cake.md)