# Convenience Store Holiday Beverages 7-ELEVEN's Winter Wonderland Cocoa is the Drink of the Season By Caitlyn Fernandez | Published 2021-12-07 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/winter-wonderland-cocoa References: [elitedaily](https://www.elitedaily.com/news/7-eleven-new-hot-chocolate-2021-red-winter-wonderland-cocoa) & [7-eleven](https://www.7-eleven.com/products/coffee/winter-wonderland-cocoa)  As the weather gets colder, the demand for [hot beverages](https://www.trendhunter.com/trends/pjs-coffee-seasonal-sips-unwrapped) increase, and [7-ELEVEN](https://www.trendhunter.com/trends/holiday-coffee) has joined in by releasing its new Winter Wonderland Cocoa. The Winter Wonderland Cocoa stands out among the rest as it is a bright red color and has [candy cane flavoring](https://www.trendhunter.com/trends/peppermint-twist-drink). Consumers will be delighted to know customization of the beverage is free of cost for toppings, "like marshmallows, cinnamon, caramel, or add a variety of sweeteners," according to Elite Daily. For those who are part of the 7-ELEVEN membership program can buy any sized coffee or hot chocolate with a muffin for just $2. 7-ELEVEN is sure that it is the perfect drink "for curling up by the fire or trudging through snow." The beverage is only available for a limited time at select locations. Image Credit: 7-ELEVEN ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 47% | Activity: 32% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### Why This Trend Is Growing - **Holiday Beverage Customization:** The free customization of 7-ELEVEN's Winter Wonderland Cocoa presents an opportunity for convenience stores to offer more personalized beverage options to customers. - **Seasonal Colored Beverages:** 7-ELEVEN's bright red Winter Wonderland Cocoa highlights the trend of offering visually appealing and festive colored beverages during the holiday season. - **Membership Program Discounts:** 7-ELEVEN's $2 deal for members presents an opportunity for businesses to develop similar loyalty programs and offer exclusive deals to retain customers. ### Industries Being Reshaped - **Convenience Stores:** Convenience stores can capitalize on the popularity of custom holiday beverages and use it as a way to attract more customers during the winter season. - **Coffee Shops:** Coffee shops can differentiate themselves by offering brightly colored and unique holiday-themed beverages, similar to 7-ELEVEN's Winter Wonderland Cocoa. - **Membership Programs:** The success of 7-ELEVEN's membership program shows how businesses can utilize loyalty programs to retain customers and boost sales during the holiday season. ## Related on Trend Hunter - [Festive Convenience Store Coffees](https://www.trendhunter.com/trends/holiday-coffee.md) - [Convenience Store Hot Beverages](https://www.trendhunter.com/trends/churroccino.md) - [Seasonal Convenience Store Coffees](https://www.trendhunter.com/trends/7eleven-seasonal-menu-items.md) - [Minty Mocha Cappuccinos](https://www.trendhunter.com/trends/peppermint-mocha-cappuccino.md) - [Retailer-Branded Holiday Apparel](https://www.trendhunter.com/trends/7-eleven-2.md) - [Christmasy Convenience Retailer Promotions](https://www.trendhunter.com/trends/7eleven-holiday-deals.md) - [Tradition-Inspired Holiday Cafe Drinks](https://www.trendhunter.com/trends/festive-drink-menu.md) - [Chilled Autumnal Retailer Refreshments](https://www.trendhunter.com/trends/7eleven-fall-drinks.md) - [Edgy Holiday Beverage Campaigns](https://www.trendhunter.com/trends/dutch-bros-coffee.md)