# Bourbon-Blended Holiday Shakes Hard Rock Cafe Created a Winter White Shake for the Holiday Season By Katherine Pendrill | Published 2019-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/winter-white-shake References: [chewboom](https://www.chewboom.com/2019/12/12/hard-rock-cafe-introduces-new-winter-white-shake-as-part-of-2019-holiday-dessert-menu/) & [hardrock](http://www.hardrock.com/news/shake-up-the-holidays-with-hard-rock-cafes-winter-white-shake-and-exclusive-merchandise/) While holiday treats are a dime a dozen this time of year, the [Hard Rock Cafe's](https://www.trendhunter.com/trends/hard-rock-cocktails) new Winter White Shake is a definite standout. Made with vanilla bean ice cream and infused with a touch of booze, this sweet shake is sure to make your evening merry and bright. The Hard Rock Cafe's new Winter White Shake is part of the chain's limited-edition Holiday Dessert Menu. This adult take on a milkshake starts with vanilla bean ice cream, blended with [Maker’s Mark](https://www.trendhunter.com/trends/makers-mark-bourbon) [Bourbon](https://www.trendhunter.com/trends/limited-edition-holiday-menu), white chocolate and a touch of sweet mint. The whole thing is then topped with white chocolate-flavored whipped cream, fresh mint, and a sprinkle of crushed candy canes. To make sure you don't forget about the bourbon, the shake is served in a classic red wax-dipped Maker’s Mark milkshake glass. Image Credit: *Hard Rock Cafe.* ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Alcoholic Desserts:** Combining alcohol with desserts creates unique and indulgent flavors that can appeal to a wide range of consumers. - **Limited-edition Menus:** Offering exclusive and seasonal menus can create excitement and entice customers to visit a restaurant or establishment. - **Holiday Treats:** Creating festive and unique treats for holidays can attract customers and generate buzz for a brand or business. ### Where This Applies - **Restaurant and Bar:** Introducing unique drinks and desserts can encourage customers to visit a restaurant or bar and create new revenue streams. - **Alcoholic Beverage:** Innovative alcoholic beverages, such as cocktails and shakes, can appeal to consumers looking for new and exciting drinking experiences. - **Hotel and Hospitality:** Exclusive and seasonal menus can create a memorable dining experience for guests at hotels and hospitality businesses. ## Related on Trend Hunter - [Minty Seasonal QSR Shakes](https://www.trendhunter.com/trends/whataburger-white-chocolate-peppermint-shake.md) - [Chocolate Mint Candy Shakes](https://www.trendhunter.com/trends/wintermint-shake.md) - [Festive Christmas Cookie Shakes](https://www.trendhunter.com/trends/christmas-cookie-shake.md) - [Sweet White Chocolate Shakes](https://www.trendhunter.com/trends/white-chocolate-shake.md) - [Festively Flavored Milkshakes](https://www.trendhunter.com/trends/holiday-shakes.md) - [Crunchy Seasonal Cookie Milkshakes](https://www.trendhunter.com/trends/oreo-candy-cane-milkshake.md) - [Hand-Spun Holiday Milkshakes](https://www.trendhunter.com/trends/habit-burger-grill-peppermint-bark-shake.md) - [Chocolate Yule Log Shakes](https://www.trendhunter.com/trends/chocolate-yule-log-shake.md) - [Festive Pudding QSR Milkshakes](https://www.trendhunter.com/trends/shake-shack-holiday-shakes.md)