# Rapper-Designed Capsule Collections The Weeknd's 'Winter Wash' Collection Has a Unique Texture By Christopher Magsambol | Published 2015-12-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/winter-wash References: [highsnobiety](http://www.highsnobiety.com/2015/12/08/the-weeknd-winter-wash-capsule-collection/) & [caplex](http://ca.complex.com/style/2015/12/the-weeknd-xo-winter-2015) Coming on the heels of his recent [collaboration with Alexander Wang](https://www.trendhunter.com/trends/supreme-x-wutang-clan), Toronto rapper The Weeknd has released a [capsule collection](https://www.trendhunter.com/trends/syna-collection) called 'Winter Wash.' The collection is a monochrome range of streetwear options, all of which have been treated through a unique mineral wash process that creates a unique visual contrast and textural quality. From the lookbook, this detail is quite evident, giving the rapper's capsule line a distinct and identifiable aesthetic. Winter Wash ranges from pullover hoodies and raglan-sleeve crewnecks to sweatpants long sleeve T-shirts and short sleeved T-shirts for both men and women. All of the items feature a black colorway and sport XO’TWOD branding on the side, and the rapper's iconic XO logo in front. The collection also features two new hat designs, a specially designed Zippo lighter and a branded [iPhone](https://www.trendhunter.com/trends/hololive) case. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 78% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What Makes This Trend Stand Out - **Monochrome Streetwear Collections:** Designing streetwear clothing purely in monochrome color schemes along with a unique wash process can create a distinct and recognizable aesthetic. - **Celebrity-designed Capsule Collections:** Partnering with celebrity figures to release their own clothing lines or collaborating with them can attract new customers and generate more brand recognition. - **Branded Accessories for Streetwear Collections:** Creating specially designed items such as hats, lighters, and phone cases alongside streetwear collections can increase brand awareness and incentivize consumers to purchase the entire set of products. ### Sectors Adopting This - **Fashion Design:** Fashion designers can incorporate unique wash processes and branding techniques to create visually appealing capsule collections that attract consumers. - **Celebrity Endorsement:** Marketing agencies can partner with celebrities to release their own clothing lines or collaborate with fashion brands to draw in new customers. - **Accessories Manufacturing:** Accessory manufacturers can collaborate with streetwear brands to create custom items that help promote both businesses and potentially become collectible products. ## Related on Trend Hunter - [Cultural Sports Collaboration](https://www.trendhunter.com/trends/world-series-collection.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Wintry Streetwear Apparel](https://www.trendhunter.com/trends/social-club-x-686.md) - [Rapper Alpine Winter Capsules](https://www.trendhunter.com/trends/moschino-x-snoop-dogg.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Luxury Streetwear Capsules](https://www.trendhunter.com/trends/mastermind-world-x-new-era.md) - [Comic Collab Apparel](https://www.trendhunter.com/trends/ovo-x-marvel.md)