# Holiday-Themed Ube Lattes Bad Ass Coffee of Hawaii Has a New Winter Wanderlust Menu By Katherine Pendrill | Published 2024-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/winter-wanderlust-menu References: [qsrmagazine](https://www.qsrmagazine.com/news/bad-ass-coffee-of-hawaii-launches-new-winter-wanderlust-menu/)  The growing Hawian coffee concept [Bad Ass Coffee of Hawaii](https://www.trendhunter.com/trends/island-bloom-latte) has just unveiled its new Winter Wanderlust Menu for the holiday season. Available from December 3, 2024, through January 27, 2025, from all participating U.S. locations, the new Winter Wanderlust Menu promises to deliver the distinctive taste of a Hawaiian Christmas. The first of the new drinks is the Ube Luau [Latte](https://www.trendhunter.com/trends/eggnog-latte-1), which makes use of the vibrant purple yam often used in Hawaiian and Asian cuisine, as well as maple and paired with your choice of milk. On the other hand, the new Peppermint Beach Bliss Latte pairs the flavors of white chocolate and macadamia nuts (another Hawaiian favorite) with the refreshing taste of peppermint. Finally, the new Frosted Mint Cold Brew takes the brand's Hawaiian blend cold brew adds a sweet chocolate sauce and finishes the whole thing with a peppermint lava cold foam. Image Credit: Bad Ass Coffee of Hawaii ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 8% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Holiday-themed Beverages:** Limited-time holiday drinks provide unique seasonal appeal through exclusive and festive flavor profiles. - **Ube-infused Products:** Utilizing ube in beverages innovatively merges tropical ingredients with traditional coffee culture. - **Fusion Flavors:** Combining ingredients like macadamia nuts and peppermint creates novel taste experiences that blend the familiar with the exotic. ### Where This Applies - **Specialty Coffee:** The evolving coffee industry continuously adapts by introducing inventive seasonal menus that attract diverse consumer segments. - **Flavor Innovation:** The food and beverage sector sees constant growth through the development of new flavor combinations that captivate and engage customers. - **Holiday Retail:** Seasonal product offerings enhance the holiday shopping experience, adding value and excitement for consumers during peak festive periods. ## Related on Trend Hunter - [Holiday Cafe Menus](https://www.trendhunter.com/trends/winter-wanderlust.md) - [Lavender-Infused Lattes](https://www.trendhunter.com/trends/island-bloom-latte.md) - [Toasted Macadamia Nut Lattes](https://www.trendhunter.com/trends/bonfire-lava-latte.md) - [Spring-Ready Raspberry Lattes](https://www.trendhunter.com/trends/raspberry-reef-latte.md) - [Caramel Apple-Flavored Lattes](https://www.trendhunter.com/trends/sea-salt-caramel-apple-latte.md) - [Ice Cream Dessert Coffees](https://www.trendhunter.com/trends/bad-ass-coffee-of-hawaii.md) - [Refined Fall Cafe Drinks](https://www.trendhunter.com/trends/maple-spice-everything-nice-badass.md) - [Tradition-Inspired Holiday Cafe Drinks](https://www.trendhunter.com/trends/festive-drink-menu.md) - [Nutty White Chocolate Lattes](https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf-pours-new-macadamia-white-chocolate-ice-blended-dr.md)