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# Girlish Winter Editorials
Rupert LaMontagne Photographs Winter Walks for C-Heads

By Vasiliki Marapas | Published 2015-02-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/winter-walks
References: [c-heads](http://www.c-heads.com/2015/02/05/winter-walks-photographed-by-rupert-lamontagne-for-c-heads/) & [instagram](http://instagram.com/rupertlamontagne)

Montreal-based photographer Ruper LaMontagne photographed models Adele, Amelia, Katia, Kate, Melrose and Jazmin embarking on some [gorgeous winter walks](https://www.trendhunter.com/trends/andwander-fw25) through New York and Montreal.

Far from being just another "pretty face," each girl reveals depth and complexity in her expression. It's a testament to LaMontagne's talent that he is able to showcase such extreme emotional range within his subjects.

The viewer is given glimpse to something rare and special: a flash of humanity in a still image. The girls in the photos, though beautiful, are presented to us as human. They are flawed and imperfect and messy creatures, much like us, with [windblown hair](https://www.trendhunter.com/trends/contemporary-femininity) and stares straining to bear the weight of the bitter cold.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 71% | Activity: 34% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Winter Walks:** Opportunity for winter fashion brands to showcase their products in outdoor settings.
- **Emotional Range:** Potential for photographers to capture the depth and complexity of human emotion in their work.
- **Flawed Beauty:** An opening for beauty brands to promote self-acceptance and challenge traditional standards of perfection.

### Sectors Adopting This

- **Fashion Photography:** The ability to capture authentic emotions and showcase fashion in natural environments.
- **Winter Fashion:** An opportunity for winter clothing and accessory brands to highlight their products in unique winter settings.
- **Beauty:** A space for beauty brands to emphasize the beauty in imperfections and promote self-confidence.

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