# Winter Surf Photography Chris Burkard Epically Captures an Extreme Cold Sport By Meghan Young | Published 2014-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/winter-surf-photo References: [beautifuldecay](http://beautifuldecay.com/2014/11/17/chris-burkards-breathtaking-photos-people-surfing-among-glaciers-snow/) & [chrisburkard](http://www.chrisburkard.com/) There are some sports that are strongly associated with a specific season, yet this series of winter surf photography challenges that view. At least when it comes to the sport of surfing. It depicts an extreme cold weather adventure that looks as epic as it sounds. Surrounded by glaciers and snow-capped mountains, the surfers take on the waves with enthusiasm. This takes the Nike [Choose Your Winter](http://www.trendhunter.com/trends/choose-your-winter) campaign to a whole other level. The [winter surf photo series](https://www.trendhunter.com/trends/swell-diary) was shot by Chris Burkard, a photographer based in Central Coast, California, the images were captured in Iceland, Norway and Alaska. He has a knack for [shooting in remote locations](https://www.trendhunter.com/trends/shackleton-x-leica-frank-hurley-field-jacket) that portray "the humble placement of the human in contrast to nature." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 52% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Winter Surfing:** The growing interest in surfing during the winter season presents an opportunity for the surf industry to develop cold-weather gear and equipment. - **Adventure Photography:** The rise of adventure tourism and outdoor activities opens up opportunities for businesses to create innovative marketing campaigns featuring stunning photography and video content. - **Remote Location Shoots:** The popularity of shooting in remote locations presents an opportunity for the travel and tourism industry to develop remote destinations and offer new experiences to travelers. ### Who This Affects Most - **Surfing Apparel:** There is a growing demand for surfing gear designed for cold weather, which presents an opportunity for the surf industry to offer specialized apparel and equipment. - **Tourism and Travel:** The popularity of adventure tourism and remote location photo shoots presents an opportunity for the travel industry to promote and develop destinations for these activities. - **Outdoor Photography and Video Equipment:** The demand for visually stunning adventure photography and video content creates an opportunity for businesses to offer innovative equipment specifically designed for capturing these experiences. ## Related on Trend Hunter - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Surfing-Centric Podcast Series](https://www.trendhunter.com/trends/podcast-series.md) - [Tech Brand-Backed Films](https://www.trendhunter.com/trends/beyond-the-fantasy.md) - [Photographer-Approved Field Jackets](https://www.trendhunter.com/trends/shackleton-x-leica-frank-hurley-field-jacket.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Global Surf Video Hubs](https://www.trendhunter.com/trends/swell-diary.md) - [Surfing-Focused Books](https://www.trendhunter.com/trends/raymond-pettibon-1.md) - [Adventure-Inspired Outerwear Campaigns](https://www.trendhunter.com/trends/nba-allstar-collection-1.md)