# Hot Spot-Enabled Winter Parkas The Norrland Parka is a Winter Outerwear Parka with 20+ Features By Kalin Ned | Published 2019-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/winter-outerwear-parka References: [kickstarter](https://www.kickstarter.com/projects/norrlandparka/norrland-parka-worlds-best-winter-coat-with-20-fea) & [norrlandparka](https://www.norrlandparka.com/) Consumers desire a winter outerwear parka that is functional, technical and stylish. The Norrland Parka — which is available on [Kickstarter](https://www.trendhunter.com/trends/idoona-heated-jacket), has the potential to satisfy all of those needs. The coat features an abundance of features — some boast protection against harsh climates, some offer tech support and others are just convenient. The winter outerwear parka features a Wi-Fi hotspot which is quite unconventional in a coat but undoubtedly exceptionally handy. Other features include a power bank, a flashlight, a tracker tag, straps and a pocket for [Airpods](https://www.trendhunter.com/trends/airpack), a whistle and more. The Norrland Parka is water-resistant and wind-proof, with insulation that can keep wearers warm up to -22° F or -30° C. Available in four colors for both men and women, this winter outerwear parka is definitely the epitome of functionality and timeless aesthetics. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 50% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Functional Winter Parkas:** Winter parkas are evolving to incorporate more features such as Wi-Fi hotspots, power banks and tracker tags. - **Tech-enhanced Outerwear:** The incorporation of technology such as Wi-Fi hotspots in clothes provides potential for an innovative clothing market. - **Hybrid Outerwear:** Outerwear combining both fashion and function is an emerging trend for winter clothing. ### Who This Affects Most - **Fashion Industry:** Fashion companies can incorporate technology into their clothing to create functional and appealing products. - **Outdoor Apparel Industry:** Outdoor apparel companies can incorporate technology into their clothing to cater to the market's demand for functionality and convenience. - **Consumer Technology Industry:** Consumer technology companies can expand their market by collaborating with clothing companies to incorporate technology into their products. ## Related on Trend Hunter - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md) - [Minimal Extreme-Cold Parkas](https://www.trendhunter.com/trends/asgard-down-parka.md) - [Advanced Technology Outerwear](https://www.trendhunter.com/trends/idoona-heated-jacket.md) - [All-Weather Travel Jackets](https://www.trendhunter.com/trends/alpargali-jacket.md) - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [Functionally Durable Outwear](https://www.trendhunter.com/trends/ororos-new-workwear-collection.md) - [Aerogel-Insulated Jacket Designs](https://www.trendhunter.com/trends/spacepeak-jacket.md)