# Transparent Shielding Skincare The MudMasky Leave-Me On Winter Mask Protects Skin from Cold Air By Laura McQuarrie | Published 2020-12-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/winter-mask References: [allure](https://www.allure.com/review/mudmasky-leave-me-on-winter-mask) & [mudmasky](https://mudmasky.com/product/leave-me-on-winter-mask/) The MudMasky Leave-Me On Winter Mask is an ultra-moisturizing skincare solution that forms a [transparent shield to protect skin](https://www.trendhunter.com/trends/anti-pollution-serum) from the [dry, cold air](https://www.trendhunter.com/trends/nivea-men-1). The product helps to offer prevent skin that's dry, cracked or flaky with ingredients that are ultra-nourishing and non-clogging like macadamia seed oil, safflower oil and squalane. The protective, moisturizing, reparative, nourishing and anti-aging mask is packed with other skin-loving ingredients that are cruelty-free. As well as being of use for leaving the house in the winter, the skincare solution is also extra supportive for those who are required to wear a face mask for long periods of time. The brand says: "Doctors and medical staff use this super nourishing [leave-on mask](https://www.trendhunter.com/trends/dew-cloud-ultra-mask) under their surgical mask to prevent scars, rashes and acne, better-known as “maskne." Image Credit: MudMasky ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 30% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Ultra-moisturizing Skincare:** Opportunity for developing skincare products with highly moisturizing properties to protect and nourish the skin. - **Transparent Shielding:** Opportunity to create transparent skincare solutions that form a protective shield against environmental factors. - **Maskne Prevention:** Opportunity to develop skincare products targeting the prevention of skin issues caused by wearing face masks. ### Who This Affects Most - **Skincare:** Opportunity for the skincare industry to innovate by incorporating ultra-nourishing and protective ingredients into their products. - **Medical Supplies:** Opportunity for the medical supplies industry to develop specialized masks or masks with built-in skincare properties. - **Cosmetics:** Opportunity for the cosmetics industry to offer products that prevent and treat skin issues caused by prolonged mask-wearing. ## Related on Trend Hunter - [Barrier-Boosting Overnight Skincare](https://www.trendhunter.com/trends/hydra-mask-gel-cream.md) - [Medical Grade Winter Creams](https://www.trendhunter.com/trends/winter-cream.md) - [Barrier-Strengthening Skin Sticks](https://www.trendhunter.com/trends/kiehls-1.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Fortifying Dew-Finished Masks](https://www.trendhunter.com/trends/dew-cloud-ultra-mask.md) - [Highly Hydrating Hair Masks](https://www.trendhunter.com/trends/hydrating-hair-mask1.md) - [Shielding Anti-Pollution Serums](https://www.trendhunter.com/trends/anti-pollution-serum.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md)